Opus Agency APAC, formerly The Company We Keep, has appointed Sarah Peacock as Head of Marketing APAC.
Peacock will report to EVP APAC Nigel Ruffell and lead the agency’s regional marketing strategy, brand positioning and integrated marketing initiatives across the APAC market.
Building a stronger growth engine
Ruffell said the appointment signals Opus Agency’s commitment to scaling its presence across the region, supported by its global network.
“As we enter our next global phase, investing in senior marketing leadership is critical. We are building a stronger growth engine for the region, backed by the scale of our global network,” Ruffell said.
“Sarah combines deep transformation experience with hands-on marketing leadership. She understands how to build brands that drive measurable impact and that will be central to how we position Opus Agency in this market.”
Peacock’s past experiences
Peacock brings more than 20 years of experience across professional services, digital platforms and membership organisations.
She previously served as GM Customer and Member Engagement at Business Australia, where she led a significant brand, strategy and technology transformation.
Earlier roles include CMO of TrueLocal and Skip, as well as National Digital Marketing Leader at PwC Australia.
Over the past three years, Peacock has worked with start-ups and scale-ups on marketing, growth and transformation strategies, including advisory work with an AI platform. She is also a 2017 Scholar of The Marketing Academy.
Peacock comments
Peacock said Opus Agency is at a pivotal moment in the region.
“Opus Agency is at an exciting inflection point in APAC. With the backing of a global network and a clear ambition for growth in the region, there is enormous potential to build something distinctive,” she said.
“My focus is on strengthening how Opus Agency shows up in the market — connecting our global capability with regional opportunity and ensuring our brand reflects the scale, creativity and commercial impact we deliver for clients.
“We work with ambitious organisations across the region and I’m looking forward to deepening those relationships as we unlock the next stage of growth together.”
Opus Agency delivers integrated experience solutions for brands including Salesforce, UBS, St Kilda Festival and Red Hat.
Top Image: Sarah Peacock & Nigel Ruffell