The Company We Keep (The CWK) has expanded its Asia-Pacific team with five new hires in Singapore, as the experiential marketing agency responds to increased demand across the region.
Part of global experiential group Opus Agency, The CWK now counts 13 team members in Singapore and more than 100 across the broader APAC region, including offices in Australia and New Zealand.
The new hires span creative, production, digital and account management roles, supporting a growing client portfolio and expanded briefs from existing partners including Salesforce, UBS and RedHat.
Since opening its Singapore hub in February 2023, The CWK has delivered regional experiences across the Philippines, Indonesia, Malaysia, Thailand, Greater China and India. Notable projects include the Salesforce Agentforce World Tour and the UBS Asian Investment Conference Singapore Wealth Edition.
Victor Darmawan, Business Director APAC, said the agency’s growth reflects a wider trend: “Since launching in Singapore, we’ve seen first-hand how clients are doubling down on experiences to grow their brands across Asia. Clients are looking for partners who can move fast, adapt to different markets and bring global best practice to local audiences—and that’s exactly what our expanded team allows us to do.”
The growth follows The CWK’s integration into Opus Agency earlier this year, part of The Opus Group, which brings together global scale and local expertise to deliver end-to-end experiential solutions.
Nigel Ruffell, EVP APAC, added: “APAC has fast become one of the most exciting growth regions for our clients and Singapore has already proven to be the right base to serve them. Our people-first approach, and the reputation our local team has built in the market, are what drive the strong relationships and creative solutions our clients trust us for.”
He said the backing of Opus Agency and The Opus Group enables the business to “accelerate our footprint and deliver world-class experiences at greater scale.”
The Singapore expansion is complemented by continued hiring in Sydney, as The CWK aims to strengthen its ability to deliver large-scale, integrated experiences for brands across APAC.