As part of its centenary year, NRMA Insurance has launched the Help Fund, a multimillion-dollar initiative designed to support climate resilience and prepare Australians for the next century.
The fund is the first in a series of initiatives rolling out under the brand’s positioning as “A Help Company,” developed in partnership with Accenture Song.
The launch follows the debut of NRMA Insurance’s new brand film The Lighthouse in September.
The Help Fund was announced with a newspaper wrap in The Daily Telegraph and The Advertiser via Initiative Media, with an earned campaign by Thinkerbell to follow.
A focus on innovation and community
In its first year, the Help Fund will provide $1 million across three areas: climate tech innovation, development of future climate leaders, and community-led resilience.
As part of the innovation stream, five Australian climate tech ventures have each been awarded $100,000 grants to help scale their solutions and deliver projects with community impact.
Australia is one of the most climate-exposed nations globally, facing increasingly frequent droughts, floods, cyclones and bushfires.
The economic and social costs continue to grow, particularly for vulnerable communities.
By investing in emerging technologies and ideas, NRMA Insurance hopes to support scalable solutions that create meaningful change.
NRMA Insurance CEO Julie Batch
Backing local changemakers
NRMA Insurance CEO Julie Batch said collaboration and innovation are critical to protecting Australians from escalating climate risks.
“In a warming climate, extreme weather events are becoming more frequent and intense across the country. As a nation we must collaborate and innovate to build climate resilience and protect communities,” she said.
“Emerging technology is proving to be a powerful tool in this effort. Australia is home to world-class talent at the forefront of climate innovation, and through our Help Fund, we’re proud to support these five inspiring changemakers as they work to safeguard our future.”
To deliver the program, NRMA Insurance has partnered with Climate Salad, a network supporting the growth of Australian climate tech businesses.