'Cornell 7' merchandise is being sold emblazoned with "I am Jane Doe"

The world is enraged by the continuing story of the ‘Cornell 7’ - the seven students at Cornell University who allegedly gang-raped a woman.

Each development in the case has gone viral, as women in particular express disgust and frustration about the alleged victim “Jane Doe”, who is currently suing the men and the university.

Now it seems that some brands are attempting to capitalise on the case.

Clothing brand Cherrykitten published an Instagram post promoting T-shirts, crop tops, and sports bras with the slogan “I Am Jane Doe” printed on the front. 

“ALL OF US ARE UNTIL NONE OF US ARE,” the company wrote in the caption, adding that it would donate 5 percent of the net sales proceeds to the National Organization for Women.

Cherrykitten was immediately slammed for the "unethical" and "exploitative" move.

As one of thousands of comments across social media read: “Using the cornell seven sexual assault as a merch idea and then donating ONLY 5% to a womens charity.. oh cherrykitten.. you’re fucked.”

Other responses included:

“Capitalism functioning as expected."

“They got this one wrong. Hopefully they’ll recognise that turning a real and deeply serious situation into a product was not an appropriate way to show support."

“Not only is this tone deaf, but the product itself is ugly."

“Truly dystopian. But are we surprised? Just crapitalism doing its thing.” 

READ MORE: This is the student journo who broke the 'Cornell 7' story that's broken the world

READ MORE: 'Free pu*sy': What role did Snapchat play in the Cornell 7 alleged rapes?

Image: X

Brands cashing in on ‘I am Jane Doe’ merchandise

Cherrykitten removed the designs and apologised, acknowledging it had “got this one wrong” and was sorry for “turning a real and deeply serious situation into a product”.

Cherrykitten is not the only brand cashing in on the alleged gang-rape.

According to Wired, “Brands, influencers, and Etsy sellers claim they're hawking T-shirts, mugs, and buttons out of solidarity with the woman who accused seven male classmates of sexual assault. Some say it’s shameless.”

Furthermore, there are currently hundreds of listings on Amazon, Etsy and Redbubble for “I Am Jane Doe” T-shirts.