DAZN Media+ announces Nicole Ferguson as new Brisbane Sales Director

DAZN Media+ has appointed Nicole Ferguson as Brisbane Sales Director, bringing more than 15 years’ experience across media, advertising and sports sales to the role. 

Her appointment follows DAZN Media+’s recent rebrand from Foxtel Media at the 2027 Upfronts.

Ferguson is an advertising sales leader with a proven track record of securing premium partnerships across news, sport and entertainment, having managed the portfolios of some of the world’s largest advertisers across Australia and overseas.

Ferguson joins DAZN Media+ from Nine, where she spent almost nine years working across the company’s television, streaming, sport, publishing and radio assets, most recently as Group Business Director. She brings deep local market experience and strong agency and client relationships as an established commercial leader and operator.

Prior to Nine, Ferguson held sales roles at Val Morgan, The Music and Mean Broadcast, where she worked across Eurosport UK’s advertising and sports sponsorship business.

Nicole Ferguson becomes Brisbane Sales Director

In her new role, Ferguson will lead DAZN Media+’s Brisbane sales team and oversee the commercial performance of its advertising business across Queensland. She will focus on growing the company’s presence in the market, developing new business and strengthening agency and client partnerships through integrated advertising opportunities across DAZN Media+’s sport and entertainment assets.

Nev Hasan, Chief Sales Officer, DAZN Media+, said: “Nicole is an outstanding commercial leader with the relationships, strategic instincts and local market knowledge to lead our next phase of growth in Queensland. She understands how to build meaningful partnerships that deliver for clients - not just across a single platform, but the full fan experience.

“Queensland’s connection to sport is unmatched. The Brisbane Broncos delivered the highest average NRL audience on Kayo SPORTS this season - a clear signal of the scale and passion of local fans. 

"With Nicole leading our Brisbane team, we’re well placed to help partners show up in and around the sports, teams and moments Australians care about most across streaming, digital, television and live experiences.”

DAZN Media+ builds on the momentum of its 2027 Upfronts

Ferguson’s appointment comes as DAZN Media+ builds on the momentum of its 2027 Upfronts, where it unveiled new commercial offerings including Club Kayo and Sports Audience Graph. 

With scale across Australia’s tier-one sporting codes and a major year ahead across sport, streaming and live experiences, DAZN Media+ is continuing to expand the ways brands can connect with highly engaged audiences through premium, data-led and integrated advertising solutions.

Nicole Ferguson, Brisbane Sales Director, DAZN Media+, said: “DAZN Media+ has a compelling proposition for brands, bringing together premium content, trusted platforms and a range of ways to connect with audiences. 

"I’m excited to join such a talented Brisbane team at a time of real opportunity for the business.

“From major partnerships and sponsorships through to digital, social and in-stadium opportunities, we can give partners access to audiences at every level of investment. 

“I’m looking forward to working alongside our agency and client partners to unlock those opportunities and find new ways for brands to be part of the moments that matter. With the strength and breadth of the DAZN Media+ offering, we’re well placed to deliver more connected, effective solutions for partners.”