News Corp Australia will launch Glamour in Australia later this year, expanding its partnership with Condé Nast and adding a new digital-first lifestyle title targeting Gen Z and Millennial women.
The publisher confirmed that Glamour Australia will roll out across social platforms from mid-2026, followed by a website and newsletters, positioning the brand as a video-, social-, and commerce-led offering within its prestige portfolio.
The launch also lands with a major commercial agreement in place, with Myer signing on as the exclusive multi-year beauty partner.
The partnership will see Glamour Australia and Myer collaborate on a content and commerce ecosystem designed to connect with younger beauty consumers, integrating editorial, e-commerce and brand experiences.
Myer executive chair Olivia Wirth said the partnership reflects the retailer’s broader push to expand its beauty footprint and engage new audiences.
“Glamour has built such a powerful global community of beauty lovers, so it’s exciting to see the same community-focused platform launching here in Australia,” she said.
“As we continue to focus on broadening Myer’s presence and influence in beauty, partnering with Glamour allows us to better connect with a new generation of Australian women where they’ll naturally turn to for trusted inspiration.”
Myer executive chair Olivia Wirth.
Digital-first play targets Gen Z audiences
News Corp Australia said Glamour Australia will be built as a “digital, social and video-first powerhouse”, with a mobile-first experience and strong focus on shareable content.
Editorial director and publisher of News Prestige and Condé Nast titles in Australia, Edwina McCann, said the brand would be tailored for audiences who primarily consume content on social platforms.
“Glamour is for today’s young Australians who move at the pace of social and expect insider content first,” she said.
“We’re building the Glamour Australia universe across the platforms they live on, social and video first, backed by a standalone Australian site with optimised video, e-commerce and a mobile-first user experience.”
McCann added that the platform would combine global perspective with local relevance.
“Plugged into global trends with an Australian point of view, our new lifestyle platform will empower young women to own their style through inspiration, practical advice and a sense of community.”
Edwina McCann
Expansion of Condé Nast partnership
The launch extends News Corp Australia’s nearly two-decade licensing agreement with Condé Nast, adding Glamour to a portfolio that includes Vogue Australia, Vogue Living and GQ Australia.
Managing director and publisher, The Australian and Prestige, Nicholas Grey, said the move represents a strategic investment in lifestyle media despite a challenging market.
“In a landscape where some say you’d be mad to launch a new lifestyle brand, we’re unapologetically bold,” he said.
“Backed by our lifestyle expertise, the strength of Condé Nast, and the reach of the wider News network, we’re doubling down on this significant multi-platform addition to our portfolio.”
Condé Nast chief content operations officer Christiane Mack said the Australian launch forms part of Glamour’s broader global momentum.
“It’s an exciting time for Glamour globally, and we are thrilled to launch in the Australian market with News Corp Australia,” she said.
“For nearly 85 years, Glamour has occupied a unique space… where culture meets connection. Glamour Australia will champion bold voices and meaningful dialogue with a distinctly modern, fresh perspective.”
Glamour Australia will launch across social channels from mid-2026, with a dedicated website and newsletters to follow later in the year. Editorial appointments are expected to be announced in due course.