
Paper Moose launches 'Wildly Effective' platform to unify creativity and marketing science
Independent agency Paper Moose has launched a new platform, ‘Wildly Effective’, to integrate bold creativity with advanced marketing science and proprietary AI tools.
by Tom Gosby – May 28, 2025

M+C Saatchi Sport & Entertainment acquires DUNE | 23
Robin Clarke: 'Our expansion into the Middle East is driven by increasing demand from clients and the rich number of opportunities that the region represents for our business.'
by Alisha Buaya – May 28, 2025

Vogue Australia announces partners for Vogue Codes 2025 celebrating 10 years
Edwina McCann: 'We want to demystify technology and make a tech career not only a natural choice for women, but also a fashionable one'.
by Natasha Lee – May 28, 2025

IKEA celebrates 50 years with limited-edition Meatball Party Pie
IKEA is commemorating five decades in Australia by launching a limited-edition Meatball Party Pie, merging the Swedish meatball with the Aussie party pie.
by Tom Gosby – May 28, 2025

Harry Potter TV show cast unveiled
It’s official! The three young lead actors have been announced for HBO’s upcoming Harry Potter TV show. Dominic McLaughlin will play boy wizard Harry Potter, Arabella Stanton will be Hermoine…
by Dan Barrett – May 28, 2025

Independent media agencies forecast ad spend growth in FY26: IMAA
The 2025 IMAA Indie Census shows 77% of Australian indie media agencies expect ad spend to rise or remain steady, with nearly 70% planning new hires.
by Tom Gosby – May 28, 2025

JCDecaux launches Reconciliation Action Plan
David Watkins: 'Reconciliation Action Plans are proven to have real impact, fostering stronger relationships, increasing respect, and opening up opportunities for Aboriginal and Torres Strait Islander peoples.'
by Alisha Buaya – May 28, 2025

Australians back tobacco-style sugary drink warnings
New research reveals that a majority of Australians support tobacco-style warning labels on sugary drinks, as calls grow for stronger government intervention.
by Tom Gosby – May 28, 2025

Pureprofile launches self-serve data and insights solutions aimed at brands and researchers
Martin Filz: 'Datarubico’s solutions empower organisations to gather insights faster, manage costs more effectively, and make smarter decisions with confidence.'
by Alisha Buaya – May 28, 2025

Wildstone signs oOh!media and Gawk for regional OOH
Wildstone has signed oOh!media and Gawk Outdoor to operate the advertising portfolio it acquired from Total Outdoor Media, covering 52 sites in regional Victoria.
by Tom Gosby – May 28, 2025

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