Val Morgan Digital and LADbible Group expand into APAC
The expansion of LADbible Group’s brands means Val Morgan Digital will reach an additional 5.6 million monthly active users.
by Tess Connery – May 27, 2024
DDB Melbourne appoints GM: Sunday Gravy's Khia Croy
Napolitano: “Our focus on team capability and world class creativity is the perfect mix for a high performer like Khia."
by Amy Shapiro – May 27, 2024
Ipsos iris expands to include audience data from YouTube
The addition of YouTube connected TV audiences is set to launch in Ipsos iris in the second half of 2024.
by Tess Connery – May 27, 2024
Sydney Water launches 'Toilet Blockers Anonymous' via It's Friday
"It’s not often you get to communicate a message that’s serious but also so awkward, it’s tailor-made for comedy."
by Amy Shapiro – May 27, 2024
Thinkerbell revamps Dan Murphy's brand platform with first work since 2022
The new platform is likely to be Thinkerbell's last work for the brand - the account is up for pitch and Thinkerbell has declined to participate.
by Amy Shapiro – May 27, 2024
Atomic 212° rolls out O'Brien's first campaign aimed at younger demo
The campaign marks the first time the 100-year-old brand has used BVOD, YouTube, and gaming ads to complement its linear TV advertising.
by Alisha Buaya – May 27, 2024
Claxon appointed Oroton's digital media agency of record
"We are fortunate Oroton’s team are invested in transformation."
by Alisha Buaya – May 27, 2024
Ad Standards reports 45% surge in complaints, received 'nearly 300' in December
"The top five most complained-about ads in 2023 drew over 800 complaints collectively."
by Amy Shapiro – May 27, 2024
Media and creative: Siloed still, or 'no genuine divide'?
"One is not more important than the other. There's no point having media without the right content, there's no point having content without being seen in the right media."
by Alisha Buaya – May 27, 2024
Entering 'the joy factory': How oOh!media is making the most of creative OOH
"This focus on creating experiences within out-of-home through creativity has only gained more traction.”
by Tess Connery – May 27, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.