Odette Barry: Reach at all costs (or specifically a $10m phoney house)
Roxy Jacenko is feeling the consequences of the old adage "all publicity is good publicity."
by Mediaweek Admin – May 23, 2024
Pedestrian Television records 43 million streaming minutes since October launch
Over half of Pedestrian Television's audience is in the 18-39 demo.
by Jasper Baumann – May 23, 2024
'We have to do the work': Crunchyroll is busting anime advertising myths
"We also have to inform advertisers that our audience does not just 'watch', they are fully invested in the ecosystem of not only anime but pop culture."
by Jasper Baumann – May 23, 2024
How 10's new season of Taskmaster maintains an Australian identity
"A big part of the show is that you can't prepare, and I think what makes good comedy is authenticity, and that's seen on the show."
by Jasper Baumann – May 23, 2024
Marnong Estate appoints Molasses for brand positioning and package redesign
The FMCG brand and design agency will manage the brand positioning, tone, and packaging design for a new multi-tiered range.
by Alisha Buaya – May 23, 2024
Podcast Week: Laura Henshaw asks Do I Want Kids?, McDonald's leads podcast advertising
Spotify launches its first Global Podcast Trends Tour. What happened to Josh Szeps?
by Mediaweek Admin – May 23, 2024
Bastion appoints Samantha Hansen partnerships marketing director
Hansen comes to the role from a freelance capacity as an FMCG marketer.
by Amy Shapiro – May 23, 2024
WA industry raises $162,190 at 28th Oasis Ball
The 28th Oasis Ball, held last Friday, was attended by more than 870 media professionals, clients, and interstate guests.
by Alisha Buaya – May 23, 2024
TV Report 22 May 2024: MasterChef contestants participate in microwave mania
The Front Bar spoke to Leon Davis.
by Jasper Baumann – May 23, 2024
G Squared nabs The Hallway’s Chris Murphy to lead performance creative division
Murphy will lead the new service pillar, working alongside G Squared’s consultants and clients.
by Alisha Buaya – May 23, 2024
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