Guideline SMI July 2024: Paris Olympics boosts ad revenue for Nine Entertainment, softer elsewhere
The value of total bookings is back 7.8% from last year's record level of July ad spend.
by Alisha Buaya – Sep 2, 2024
Telsyte SVOD report: Ad-supported tiers grow, Netflix still #1, Total subscriptions up 4% to 25.3m
70% of subscribers have more than one service, but average monthly budget just $36.
by James Manning – Sep 2, 2024
Box Office: Deadpool & Wolverine crosses $61.7 million total domestic gross
This weekend, the Australian box office made $8.3m.
by Jasper Baumann – Sep 2, 2024
TV Ratings 1 September 2024: The Block judges give their first 10 of the season
The Voice reached 2.1m.
by Jasper Baumann – Sep 2, 2024
XXXX launches ULTRA. ‘ZERO CARBS*. 100% BEER.’ via Thinkerbell
The latest campaign reminds Aussies that beer is the only Zero Carb* drink worth giving an XXXX about.
by Jasper Baumann – Sep 2, 2024
It’s Friday unveils new campaign for Colonial First State
The campaign depicts a range of ordinary Australians going about their daily lives, busy with work and family.
by Alisha Buaya – Sep 2, 2024
QMS returns as SXSW Sydney's advertising and marketing track sponsor
SXSW Sydney will be back in Darling Harbour from 14 to 20 October.
by Jasper Baumann – Sep 2, 2024
BIG W teams up with Mamamia for new campaign via M&C Saatchi
Scott Dettrick: "BIG W has gone back to the drawing board with its new range of basics clothing, with a focus on fit, and this campaign underscores that commitment."
by Alisha Buaya – Sep 2, 2024
DDB Melbourne wins ACCIONA Energía Australia creative account
Caroline Pinter: "Instead of traditional pitches, we engaged in collaborative working sessions to ensure we found the perfect fit in both values and capabilities."
by Alisha Buaya – Sep 2, 2024
Half Dome appointed to handle performance media for Amplify
Joe Frazer: "Their commitment to harnessing diverse perspectives aligns perfectly with our mission to deliver impactful media strategies that resonate broadly."
by Jasper Baumann – Sep 2, 2024
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