Amplify appoints Steph Balme and Kate Boekhorst as business directors
Gareth Davies: "Strong relationships are the foundation of Amplify’s business, which under Steph and Kate’s leadership will ensure our client service offering continues to go from strength to strength."
by Alisha Buaya – Oct 2, 2024
M&C Saatchi Group appointed to launch Jaecoo in Australia by Chery Motors
Lewis Lu: "Their strategic approach and understanding of our brand have already begun to elevate our narrative and how we will connect with customers."
by Alisha Buaya – Oct 2, 2024
Seven appoints Majella Hay as director of content, unscripted
Hay will head a team that includes head of reality Sylvia D’Souza, supervising executive producer Digby Mitchell and executive producer Ewa Dobrowolska.
by Jasper Baumann – Oct 2, 2024
Foxtel Media promotes Rachel Miller to head of Sydney sales
Miller has previously held senior roles at Fairfax Media and Network Ten.
by Jasper Baumann – Oct 2, 2024
Ikea launches 24-hour sleep billboard with 'Australia's worst sleeper' in Sydney Circular Quay
The Ikea Sleep Billboard was developed and executed by Maverick, Havas Host, Mindshare and Mango Communications.
by Alisha Buaya – Oct 2, 2024
Nine Radio's Greg Byrnes on the future of 4BC, 2GB's tumble and 3AW's survey six success
Byrnes: 'I think it'd be safe to say that we're returning more to news and opinion [at 4BC].'
by Jasper Baumann – Oct 2, 2024
Gareth Leeding: Audiences are ready and waiting for gaming-native CMO’s to rise up
'The gaming-native CMO understands that brand love isn’t built on static marketing anymore.'
by Mediaweek Admin – Oct 2, 2024
Oxfam and Bullfrog to launch ONLY SHAMPOO to take action on global food inequality
Dan Sparkes: "The campaign is designed to stir a sense of unease, to take something as familiar as shampoo and use it as a mirror to reflect on how disconnected we’ve become from the realities of inequality."
by Alisha Buaya – Oct 2, 2024
KFC launches The Flavour Has Spoken campaign via Ogilvy
Aisling Colley: "This integrated body of work delivers on crave and un-matched experiences to satisfy the ever-changing needs of KFC’s customers - and in a very playful way."
by Alisha Buaya – Oct 2, 2024
Mr Chen's marks National Dumpling Day with 'Find Aunty Chen' via DDB Group Melbourne
Psembi Kinstan: "Trolley aunties also encourage you to be adventurous and try new things, so this character makes the perfect brand ambassador. If you can track her down, that is."
by Alisha Buaya – Oct 2, 2024
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