Prime Video’s new ANZ boss: Ad tier allows for continued investment in Australian content
Prime Original dramas find global fans, but Hwei Loke says key focus is on ‘delighting Australian audience'.
by James Manning – Oct 18, 2024
SXSW Sydney 2024 day four recap: YouTube's dominance, Cadillac on Australian shores, Labelium and Ryvalmedia, and The Daily Aus
Plus: Bunnings MD Michael Schneider on the importance of trust in leadership in branding, Rachel Muscat on working with Pharrell Williams and Kanye West.
by Mediaweek Admin – Oct 18, 2024
oOh!media extends Perth reach with new Northern Suburbs large format billboard
The new billboard, combines a dynamic digital face targeting westbound traffic and a classic eastbound face.
by Jasper Baumann – Oct 18, 2024
Media Movers: Nicola Barnes, Gus Worland, Rebecca Darley, Bronwyn van der Merwe and Matt Michael
Plus: Stephen Drawbridge, Kristy Kinzett, Steve Thornton, Claire Bradley and Ricky Chanana.
by Alisha Buaya – Oct 18, 2024
Niall Hogan: How contextual advertising can help Aussie brands connect with shoppers this holiday season
'The challenge for online advertisers is to strike the right balance between timing and relevance, while always respecting consumer privacy.'
by Mediaweek Admin – Oct 18, 2024
Anthony Fargeot: Navigating the walled gardens of commerce and retail media
'The stark reality is that albeit Afterpay’s RMN being very exciting, it is yet another "walled garden" added to the long list of isolated ecosystems that currently dominate the retail media space.'
by John McNerney – Oct 18, 2024
Brisbane radio bombshell: Susie O’Neill quits Nova breakfast – ‘time to pursue other goals, professionally and personally’
Nova CEO Peter Charlton: ‘Seeing Susie transform from medal winner to ratings winner has been an absolute pleasure.’
by James Manning – Oct 18, 2024
Yahoo Identity Solutions extends publisher availability
Chandra Cirulnick: “This expansion demonstrates our commitment to future-proofing our clients’ businesses."
by Jasper Baumann – Oct 18, 2024
The Australian reveals Top 100 Innovators 2024: The Next Wave
The issue is supported by advertisers including Omega, Rolex, Viking, True North, and Travel Associates.
by Jasper Baumann – Oct 18, 2024
SXSW Blog Day 4: Tech & Innovation, Nedd Brockmann and Secrets to Bunnings' success
‘Generative AI was yet again put in the spotlight, this time how it is transforming workplaces and workflows.’
by Phil Ely and Dr. Shannon Bosshard – Oct 18, 2024
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