Lower funnel is over invested, marketers should rebalance marketing mix now: Mutinex
Will Marks: “Marketers need to stop trying to simply “wait it out".
by Jasper Baumann – Sep 11, 2024
TV Ratings 10 September 2024: Natalie Bassingthwaighte and sister Melinda eliminated from The Amazing Race
The Block reaches 1.9m.
by Jasper Baumann – Sep 11, 2024
Michael Whiteside joins QMS as national sales director - advanced trading
Whiteside joins QMS from Kinesso (part of IPG), where he was chief media activations officer.
by Jasper Baumann – Sep 11, 2024
Lucy Formosa Morgan, Nicole Smart and Cath Brands lead Boomtown's next Masterclass
The Masterclass will be held online on Thursday, November 21 from 10 am AEDT.
by Jasper Baumann – Sep 11, 2024
Podcast Ranker August 2024: Nine’s The Ultimate Sacrifice storms up the chart
LiSTNR’s Hamish & Andy stick at #1, iHeart’s Life Uncut back into the top 10.
by James Manning – Sep 11, 2024
Free Folk Agency launches Melbourne office
Grace Newman: "This move is a critical part of our strategy to enhance our national footprint and deliver exceptional service for our clients across Australia."
by Alisha Buaya – Sep 11, 2024
Fortress launches retail media network to connect brands with Gen Z & Millennials
The retail media network will offer brand partnerships, digital signage, esports sponsorships, product placement and inn-venue activations.
by Jasper Baumann – Sep 11, 2024
Peter Charles appointed Seven Network managing director, Victoria
Charles retains his position as Victorian sales director and head of national independent agencies and direct.
by Jasper Baumann – Sep 11, 2024
The Local Project: How a chippy posting on Instagram built a media business
Aidan Anderson now reaches millions via magazines, books, and social channels including over 1m on YouTube
by James Manning – Sep 11, 2024
Indie agency Paper Moose bolsters its team with four new hires
Nick Hunter: "These four new hires bring a diverse wealth of experience that elevates our truly integrated offering for our clients and aligns with our purpose of sparking positive change through creativity."
by Alisha Buaya – Sep 11, 2024
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