News Australia adds delicious. to national masthead network

News Australia will make delicious. the dedicated national food pillar across its State & Community masthead websites and apps from 19 October, integrating the brand’s digital content into titles including the Herald Sun, The Daily Telegraph, The Courier-Mail and The Advertiser.

Content from delicious.com.au will move into a unified national lifestyle offering, bringing recipes, food and dining news, and food-led travel coverage into the mastheads’ digital platforms.

The food offering will sit alongside established national content pillars including health, business, education, sport, entertainment and opinion.

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Daily recipes to drive return visits

Herald Sun editor Sam Weir said the integration would give readers more reasons to return to the mastheads’ digital platforms.

“Bringing delicious. directly into our digital network gives readers practical, inspiring food content in the environments they visit frequently. Daily recipes offer a great reason to return, while the overall package adds utility and discovery, complementing news and sitting naturally alongside sport, puzzles and our wider lifestyle selection.”

The digital integration builds on delicious.’ existing presence across the State & Community mastheads, where its content appears weekly and in Saturday magazines.

The brand’s broader offering includes a quarterly gloss lift-out, newsstand cookbooks, social channels, newsletters and events including the delicious. Produce Awards and delicious.100.

delicious. content director Krysia Bonkowski said the change would expand access to the brand’s content while retaining its existing outlets.

“Having our content embedded into the masthead websites and apps helps us reach a much broader audience without losing what makes the brand distinctive. The voice our audience knows and loves remains unchanged, as do our existing touchpoints across social, print and newsletters, while our digital content becomes easier to discover each day.”

A broader food offering for advertisers

News Australia said the integrated digital offering would reach nine million people per month and connect with 41% of Australian main grocery buyers.

The figures draw on Roy Morgan iris data for the 12 months ending June 2026, covering News Corp Australia’s metro and regional networks and The Weekly Times.

The publisher said the integration would give advertisers more opportunities to run food campaigns alongside complementary lifestyle content.

Managing director and publisher, State & Communities, Nicholas Gray said: “As the national food pillar across our State & Community mastheads, delicious. combines the strength of a trusted premium brand with the reach of our network. For our commercial clients, it creates a more scalable way to connect with main grocery buyers and lifestyle audiences.”

The new digital model begins on 19 October, with delicious.’ print, social and newsletter offerings continuing.