Suncorp’s Cannes Lions team joins RESET 2026

The AANA has added Mim Haysom, Executive General Manager, Brand & Customer Experience at Suncorp Group, and Andy Fergusson, Chief Creative Officer at Leo Australia, to the speaker lineup for RESET 2026. The pair will discuss the strategy and partnership behind Suncorp’s ‘Haven’ campaign.

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The work won the Dan Wieden Titanium Grand Prix at the 2026 Cannes Lions International Festival of Creativity, alongside several additional Lions. The RESET session will examine how Suncorp and Leo Australia developed the campaign, rather than focusing solely on its awards success.

Inside the Suncorp and Leo Australia partnership

Haysom and Fergusson will unpack the strategic decisions, client-agency relationship and creative thinking that shaped the campaign. Their session, “From Cannes Lions to RESET: Growth Through Disruption”, forms part of the conference’s broader examination of how marketers can respond to change.

The presentation will explore what it takes to produce work that attracts international industry recognition. It will also offer attendees insight into the collaboration between Suncorp’s brand team and Leo Australia.

RESET 2026 event details

RESET 2026 will be held on Thursday, 6 August 2026, at Ilumina in Sydney. This year’s theme is “Growth Through Disruption”.

The program will examine the effect of economic uncertainty, technological change, AI, automation and organisational restructuring on marketing. It is aimed at senior marketers, business leaders, brand strategists and agency executives.

The wider speaker lineup includes Andre Agassi, Dr Catherine Ball, Nick Bryant, Raja Rajamannar and Rory Sutherland. The full agenda and speaker lineup are available through the AANA website, while tickets are available online.

Top image: Andy Fergusson and Clare Pickens