Magic welcomes two key appointments to its leadership team

Magic - Patrick Robotham

Tom Glover steps into the role of head of SEO, as Patrick Robotham joins as head of signal

Magic has welcomed new appointments to the digital agency adding firepower to its leadership team.

Tom Glover steps into the newly created role of head of SEO, with Patrick Robotham in the newly created role of head of signal. Both appointments are effective immediately.

Glover has been tasked with further applying the agency’s existing mathematical and data-modelling skills to help create unique, cutting-edge SEO strategies for clients.

Robotham’s primary remit will be to evolve the way Australian brands use and store data, using mathematics to interpret, connect and analyse it.

Jordan Taylor-Bartels, co-founder and managing director at Magic, said the agency’s strength has always been its application of mathematics and data models to help understand customer behaviour.

Taylor-Bartels noted the appointments of Glover and Robotham ensures Magic will remain at the forefront of SEO and understanding the use of data to support business growth; “but in a Magic way.”

“Having outstanding people on our team is what makes the magic,” he said.

“We are thrilled to have found this dynamic duo, who not only understand our vision as an agency, but whose combined expertise means we have the ability to push beyond the traditional by combining mathematics, data, creativity and media to create best-in-class client work,” he added.

Glover’s 10-year SEO and outreach career includes a successful tenure as head of SEO at DigitalNext Australia and, prior to that, leading the SEO team at DigitalNext in London.

With a demonstrated history of working in online marketing Glover, originally from the UK, brings cutting-edge, scale-able SEO practice – underpinned by a solid mathematics and data foundation – to Magic.

Glover’s skills and capabilities encompass technical SEO, on-page optimisation, off-page SEO, e-commerce SEO, SEO audits, SEO copywriting and content marketing, supported by strong mathematical and data foundations.

Robotham’s passion for turning data into useful products to help consumers has been built on a stellar career including leadership positions managing complex attribution modelling at Nimble to machine-learning building at Linktree.

At Magic, he will be tasked with managing the agency’s ever-growing commitment to change the way in which Australian brands use and store data, by using mathematics to interpret, connect and analyse data.

Shahram Ghaffurian, co-founder + head of media and technology at Magic, said: “As clients’ needs change and channels such as TikTok continue to gain traction; Twitter is being reconsidered as a channel, and cookies are taking shape across majority of iOS devices, it’s the perfect time to have Patrick join the team and solidify this capability into a department chartered with asking and answering new questions for clients each and every week.

“We welcome both Patrick and Tom to our leadership team,” Ghaffurian added.

Top image: Patrick Robotham

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