Jesinta Franklin fronts new Home Beautiful series

Home Beautiful has launched a video series following Jesinta Franklin’s Gold Coast hinterland home build as publisher Are Media expands its video slate and adds Amazon Australia storefronts for two of its magazine brands.

Behind the Build with Jesinta Franklin follows the model, television personality, and entrepreneur from design and demolition through construction, landscaping, and interiors. The series lets Home Beautiful take viewers through the decisions behind a build and bring commercial partners into the story.

“Our audience loves seeing beautiful homes, but they’re just as interested in how they come together. Following Jesinta’s build lets us explore that process, from the big design decisions to the finishing touches that make a home feel personal,” Home Beautiful editor-in-chief Elle Lovelock said.

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Adairs joins Home Beautiful’s styling series

Home Beautiful is also introducing The Masterclass, a video series hosted by Lovelock that pairs practical styling demonstrations with products from commercial partners.

The first episode, How to Style the Perfect Bed, is presented in partnership with Adairs and covers bedding, fabrics and layering.

“Working with Adairs on our first Masterclass lets us show viewers how the individual elements come together, helping them create a bed that looks beautiful and works for the way they live,” Lovelock said.

The two series join Home Beautiful’s existing video and vodcast slate, which includes The Edit: Beautiful Homes and the People Who Create Them and Worst Case Scenario, a series about celebrity guests’ biggest home mishaps.

Two more Are Media titles open Amazon storefronts

Are Media has also opened dedicated Amazon Australia storefronts for The Australian Women’s Weekly and marie claire, joining its existing Better Homes and Gardens store. The storefronts let readers shop products selected by each title’s editorial team.

Are Media director of sales Anna Quinn said the new formats gave advertisers more ways to reach audiences through video and shopping.

“Our audiences come to our brands for inspiration, trusted advice and the confidence to make decisions. Whether they’re following Jesinta’s home-building journey, learning a styling technique or exploring an editor’s recommendations, that trust helps turn interest into action,” Quinn said.

“For commercial partners, these new formats offer more ways to be part of that journey, from showcasing products through useful, engaging content to helping audiences take the next step through our dedicated shopping destinations.”