Dentsu has appointed Jake Hird as executive vice president – strategy and growth, dentsu B2B, marking his return to the agency network to lead the strategic development of its business-to-business arm.
Hird rejoins dentsu after a professional break, having previously served as vice president of strategy for dentsu B2B across Asia Pacific for more than six years. With over 15 years’ experience, his career spans roles at Accenture, Publicis Sapient and Econsultancy.
Reporting to Rob Harvey, CEO, dentsu ANZ, Hird will focus on expanding the agency’s B2B practice in Australia and strengthening its strategic solutions offering.
Driving B2B growth amid global transformation
According to eMarketer, global B2B digital ad spend is forecast to reach US$48.15 billion by 2026 as brands invest more heavily in connected, data-driven growth strategies.
Dentsu B2B was named the world’s number one global B2B marketing agency in 2025, with integrated teams delivering strategy, creative, CXM and media solutions across the Americas, EMEA and Asia Pacific.
Harvey said Hird’s return comes at a key moment for the business.
“It’s great to have Jake return to dentsu. When talented people choose to come back, it says a lot about the strength of our culture, the partnerships we’ve built with clients, and the momentum we’re creating across the business,” he said.
“Our B2B practice has seen incredible growth this year and there’s a real opportunity to double down on this capability in Australia. Jake’s deep expertise will help take it to the next level as we continue to expand and evolve.”
‘The right mix of ambition, creativity and care’
Hird said: “Returning to dentsu is motivating. It’s a business evolving fast, with the right mix of ambition, creativity and care. I’m looking forward to working alongside so many talented people across the network to strengthen our B2B presence and help clients tap into the full power of dentsu.”
The appointment is effective immediately, with Hird based in Sydney.