ARN’s iHeartRadio has announced a new partnership with Sky News Australia, which will enable listeners direct access to the television network’s full broadcast stream, live on the iHeartRadio Australia platform, anywhere, anytime. The partnership will allow listeners to directly access 24/7 breaking news coverage from Sky News.
This will also be the first time in Australia that targeted advertising will be directly integrated into an audio stream of a live television feed, providing targeted advertising opportunities that combine listener data matched with client content.
Geraint Davies, COO of iHeartRadio Australia said: “ARN’s iHeartRadio’s breadth of incredible content continues to grow, now with this new addition of Sky News Australia’s streaming to listeners live. The use of Adswizz to dynamically insert radio ads into the audio from a live television channel is a first for Australia. This new partnership reflects iHeartRadio Australia’s commitment to maintaining dominance in the market with the most compelling and best range of content.”
ARN Chief Commercial Officer Pete Whitehead said: “ARN’s partnership with Sky News Australia through our successful iHeartRadio Australia service is another example of the advantage radio has for delivering immediate targeted client content across our successful suite of radio and digital assets. ARN offers clients the ability to share content on multiple number #1 ranked platforms using the best in digital marketing technology, in addition to the ability to seamlessly integrate campaigns.”
Tim Love, Sky News Australia Head of Digital said: “iHeartRadio was the natural choice of audio partner to extend the reach of our award-winning news and national affairs coverage on the big issues facing Australia. This new partnership opens our content up to a wide new audience and provides our advertising partners with yet another way to reach high-value consumers no matter which platform they use to catch up on news.”
The launch of Sky News Australia live on iHeartRadio will be supported by extensive marketing across Sky News, ARN’s nine stations nationally across the KIIS and Pure Gold networks, iHeartRadio, and an outdoor campaign.