Havas Media Network has been appointed media agency of record for Viatris and Uniting Property Services.
The agency’s remits for both brands cover media strategy, planning, buying, digital performance and search, with Viatris also including retail marketing.
Viatris is a global pharmaceutical company that aims to empower people worldwide to live healthier at every stage of life, providing access at scale.
Uniting Property Service manages properties across the Uniting Church Synod in both New South Wales and the ACT.
Virginia Hyland, CEO of Havas Media Network, said the agency has experienced strong growth since investing in leading industry talent and bolstering its e-commerce and pharmaceutical capabilities.
“Havas Health is the largest global offering within the industry, spanning media, creative and PR. What is exciting is our unique ability to integrate all skills to help marketers truly understand what messaging in which channels drive growth,” she said.
The Viatris and Uniting Property Services wins come off the back of the agency’s retention of Avis Budget Group earlier this year.
Havas Media Network CEO Virginia Hyland told Mediaweek it was “a significant win” for both agencies, adding that Avis Budget is a top seven client for Havas in terms of billings and revenue. The agency has signed a three-year contract with the vehicle rental brand.
See also: Avis Budget Group retains Havas Media Network and Havas Red
At the time, Hyland, she revealed to Mediaweek that she was been given a green light to begin acquiring other businesses in the Australian market to fuel Havas’ growth further.
Although Hyland kept mum on 2024 acquisition plans, she highlighted her journey as a blueprint for the future. She founded Hyland Media, and sold the indie to Havas in 2020.
“Some indies out there have seen what I’ve done and how I’ve moved into Havas, and I feel very comfortable trusting that it’s a great environment to foster that entrepreneurial spirit.
“But being backed by and supported by the investment from globals, particularly with tools, technology, and data, costs so much more than ever.”
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Top image: Virginia Hyland