Emotive has appointed Clément Simon as Head of Social & Content, as the agency continues to expand its integrated, earned-first output.
Simon’s past experiences
Simon joins from M+C Saatchi Sydney, where he was Social Strategy Director, leading award-winning social strategies for brands including CommBank, ART, Woolworths, Lifeblood and the Minderoo Foundation.
Across a career spanning Paris, London and Sydney, Simon has focused on translating cultural insight into work that drives real business impact, helping brands show up in ways that feel native to both platforms and the communities they operate in.
“Social is more than a channel, it’s the clearest signal of, and gateway to culture,” Simon said.
“The best ideas now operate at the intersection of brand, social and influence, earning attention and driving participation. In a world where people are voraciously consuming content, it’s no wonder brands are hungry for better, more strategic, scroll-stopping ideas.”
Building an earned-first model
Simon will work closely with Sebastian Revell, Executive Strategy Partner at Emotive, and Jessica Cluff, Head of Earned Creative at Emotive, who have helped sharpen the agency’s focus on culture-first ideas since joining last year.
Revell said: “He brings huge value to the agency strategically, with his extensive expertise in building engaging and innovative social and content strategies. This is an operator who understands both platform behaviour and where culture is heading.”
Cluff added: “Every brief we’re getting is asking for smart, strategic social thinking and best-in-class creative execution across organic and paid. That’s because social isn’t just a channel, it’s where culture is shaped and shared.
“We’re building out and investing in our earned-first capabilities at Emotive, and Clément is a vital piece of that offering.”
Momentum builds for Emotive
Simon’s appointment comes as Emotive continues to build momentum, with recent new business wins including Google Pixel, North and El Jannah.
The agency now works across more than 20 cross-category brands and reports a market-leading average client tenure of 4.7 years.
Top Image: Clément Simon (Middle), Credit: Julian Wolkenstein