The Daily Mail Australia has reached a significant milestone, becoming the number #1 commercial news site in Australia for the first time since entering the market in 2014.
In Nielsen’s Digital Content Ratings for April 2020, Daily Mail Australia – with an average unique audience of 11.34m (-2.1% MoM) – jumped three positions to sit behind the first placed ABC News websites.
The #1 commercial ranking saw Daily Mail Australia almost 700,000 UAs ahead of its nearest rival, nine.com.au 10.67m (-7.7% MoM), followed by 7 News (10.64m, -10.2%), Guardian Australia (10.25m, -11.7%) and news.com.au (10.1m, -17.7%).
Daily Mail Australia editor, Barclay Crawford, said yesterday: “We never talk down to our audience and we are always listening and catering to their needs.”
Crawford said in just six years, Daily Mail Australia has carved a loyal and growing audience with a content formula of people-led news content and curation, along with a second-to-none distribution strategy.
Daily Mail Australia managing director Peter Holder (pictured) said: “This result is a testament to the hard work of our editorial team, which has not missed a beat or angle during this unprecedented run of news – starting with the Australian bushfires and continuing today as we navigate our way through these extraordinary and unsettled times.
“Whether it’s on the app, via direct access to our homepage or through preferred social platforms, Daily Mail Australia keeps its audience informed and engaged around the clock.”
In year-on-year data, the audience for Daily Mail Australia has doubled. In April 2019 it had a monthly unique audience of 5.45m and was ranked #4 commercial news site in Australia.