Media
Latest stories
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
'News' is so much more than print: Lyons, Whitnall, Colter
"We are still talking about print and the physical printed paper when news is now a much more omni-channel concept.”
by Tess Connery – May 13, 2024
Man of Many invites whisky aficionados to Sydney Whisky Month
The move is part of Man of Many's broader strategy to host larger events following its partnership with NBC Universal to stage the Sydney premiere of Argylle.
by Jasper Baumann – May 10, 2024
Roundup: TikTok to auto-flag AI videos, WA printing price rise, Apple apologises for iPad ad
Meta, News Corp restructure, Google deal, Plan for Paramount, ABC multichannels
by Mediaweek Admin – May 10, 2024
News Corp Q3 23-24: Group revenue flat, Foxtel Group steady, news media dips again
Foxtel and Binge numbers slip, Kayo climbs, price rises lift revenues, $13m spend on Hubbl launch
by James Manning – May 9, 2024
Meta introduces enhanced image and text generative AI tools for advertisers
"These things are designed to make creative production a lot more seamless, a lot more efficient for advertisers."
by Alisha Buaya – May 9, 2024
Mamamia promotes Natalie Harvey to CEO
She joined the company as chief revenue officer and will step up as CEO on 1 June.
by Alisha Buaya – May 7, 2024
'Ads are seen as content': How Pinterest is attracting Gen Z as it achieves record growth
"What we're seeing in Australia is our users save ad content, because they are ideas and it's absolutely relevant. That's why we're seeing that growth.”
by Tess Connery – May 6, 2024
KommunityTV inks deals with Tennis Australia and Australian Secondary Schools Rugby League
The live streams will be accompanied by news stories and profiles of the teams, clubs, and players in News Corp's metro and regional mastheads.
by Alisha Buaya – May 2, 2024
Cosmopolitan Australia relaunch reaction is the most 'emotional' of Katarina Kroslakova's career
"It goes to show that when a magazine and a brand like Cosmo connects with the reader, that connection never goes away."
by Tess Connery – May 1, 2024
Mamamia nabs Danni Wright as head of strategy
Wright recently exited dentsu as Carat's chief strategy officer.
by Alisha Buaya – May 1, 2024
Are Media launches campaign pushing to add super to Carers Payment
The campaign was created by creative agency Cocogun, and spotlights the 2.65 million unpaid carers in Australia.
by Tess Connery – Apr 29, 2024
Cosmopolitan Magazine returns to Australian market
The first issue back will be out in August, led by Publisher Katarina Kroslakova.
by Tess Connery – Apr 29, 2024
'An absurd situation': The Nightly's De Ceglie argues social media platforms should be treated like publishers
Elon Musk has made headlines this week with his push to keep the vision of the near-fatal stabbing of a Sydney bishop mid-sermon up on X.
by Tess Connery – Apr 26, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.