Latest stories
State and territory mastheads shine as news reaches 21.5m
Vanessa Lyons: “Advertisers can access any audience they’re after via Total News Publishing.”
by Tess Connery – May 20, 2024
Roundup: OpenAI inks deal with Reddit, New Billie Eilish album, Lachlan Murdoch returns home
Michael Cohen’s testimony, Fico shooting, TV’s news bosses, NFL’s Netflix Christmas
by Mediaweek Admin – May 17, 2024
Media investment: Own a piece of iconic surfing brand Tracks from just $250
Publisher partnering with specialists for media, accommodation, and travel divisions.
by James Manning – May 17, 2024
SBS focuses on starting life in a new country in Australia Explained marketing campaign
“The creative empowers and celebrates diverse migrant and refugee experiences."
by Tess Connery – May 16, 2024
Broadsheet and Tourism Tasmania go 'dark' for third Off Season campaign
The Broadsheet Tasmania vertical will remain dark for the campaign period before returning to the original white background.
by Alisha Buaya – May 15, 2024
Lou Barrett: D_Coded all about creating better outcomes for News Australia clients
Head of sales on outlook, targeting, strategy, and why News Australia doesn’t sell Foxtel.
by James Manning – May 15, 2024
News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View
“The real benefit is that your customers are able to shop right from the point of inspiration.”
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
'News' is so much more than print: Lyons, Whitnall, Colter
"We are still talking about print and the physical printed paper when news is now a much more omni-channel concept.”
by Tess Connery – May 13, 2024
Man of Many invites whisky aficionados to Sydney Whisky Month
The move is part of Man of Many's broader strategy to host larger events following its partnership with NBC Universal to stage the Sydney premiere of Argylle.
by Jasper Baumann – May 10, 2024
Roundup: TikTok to auto-flag AI videos, WA printing price rise, Apple apologises for iPad ad
Meta, News Corp restructure, Google deal, Plan for Paramount, ABC multichannels
by Mediaweek Admin – May 10, 2024
News Corp Q3 23-24: Group revenue flat, Foxtel Group steady, news media dips again
Foxtel and Binge numbers slip, Kayo climbs, price rises lift revenues, $13m spend on Hubbl launch
by James Manning – May 9, 2024
Meta introduces enhanced image and text generative AI tools for advertisers
"These things are designed to make creative production a lot more seamless, a lot more efficient for advertisers."
by Alisha Buaya – May 9, 2024
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