Outdoor
Latest stories
'All in service of growth': JCDecaux unveils relaunch of advertising offering at Sydney, Adelaide and Perth airports
Jemma Enright: 'Our relaunch isn’t just about upgrading assets; it’s about delivering more opportunities for brands to grow through smart airport media strategies,” added Enright.'
by Alisha Buaya – Oct 15, 2024
QMS and Samba TV drive additional reach for new advertisers
Yasmin Sanders: 'Giving agencies and marketers a precise way to enhance campaign efficiency by expanding their omnichannel presence from TV screens to digital billboards is a game changer.'
by Jasper Baumann – Oct 8, 2024
Joker: Folie à Deux takes over Flinders Street Station via oOh!media and POLY
oOh! and POLY worked with EssenceMediacom and Warner Bros to bring the station domination to life.
by Jasper Baumann – Oct 3, 2024
oOh!media launches 3D out of home campaign with ANZ Falcon
Chris Freel: "ANZ’s innovative approach showcases the full creative potential of 3D digital OOH at scale, driving brand fame by engaging audiences across our network."
by Alisha Buaya – Oct 2, 2024
oOh!media extends Australian Open partnership with deeper brand integration opportunities
Chris Freel: "This level of integration is a great opportunity for brands to connect with audiences at scale, for one of the world’s most popular sporting events."
by Alisha Buaya – Sep 26, 2024
QMS reports reach of 11.5 million Australians through Paris 2024 digital screen network
Tim Murphy: "The reach and impact of our Paris 2024 Digital Screen Network was remarkable."
by Alisha Buaya – Sep 26, 2024
Mazda 'Zoom Zoom' into Martin Place precinct with out of home campaign via oOh!media
Chris Freel: "Mazda's takeover of Martin Place, combined with the scale of our network, is creating an unmissable presence. It’s a perfect example of how oOh! drives brand fame."
by Alisha Buaya – Sep 19, 2024
QMS appoints Meaghan Scurr as group business director
'I can’t wait to help our clients realise the unparalleled impact and influence of this network together with the team.'
by Alisha Buaya – Sep 18, 2024
Programmatic DOOH adoption in Australia to increase over the year: VIOOH State of the Nation
Jean-Christophe Conti: "Marketers are drawn to the flexibility, audience relevance, optimised ad revenue potential and sustainability credentials of prDOOH."
by Alisha Buaya – Sep 16, 2024
oOh!media appoints Ben Campbell as director of data, product and technology; welcomes eight additions to reo team
Neil Ackland: 'They will bring market leading expertise across retail media sales, data, technology, and marketing.'
by Alisha Buaya – Sep 15, 2024
Western Sydney International Aiport calls on OOH interest for internal and external advertising
The new airport is scheduled to open in late 2026.
by Jasper Baumann – Sep 10, 2024
oOh!media launches new digital walkway at Melbourne Airport
The launch advertising partners include Commonwealth Bank, Vodafone and more.
by Jasper Baumann – Sep 9, 2024
Puma launches Nitro range using 'treadmillboard' at Flinders Street station via JCDecaux
Neysa Goh: "We know experiencing product is the best way to convert customers."
by Alisha Buaya – Sep 8, 2024
'Strong commitment' and 'bold vision': Media buyers on oOh!Media's offerings and innovations from Outfront '25
Natalie Modderno, Daniel Cutrone, Lauren Bauer, Kevin Fernandes and Tom Carlon share their thoughts on oOh!Media Outfront '25.
by Alisha Buaya – Sep 6, 2024
JOLT launches audience-led out-of-home planning and trading, powered by new Spark Intelligence Platform
Spark Intelligence is modelled from 18 million users and thousands of audience segments, blended with JOLT’s first-party data.
by Jasper Baumann – Sep 5, 2024
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