Outdoor
Latest stories
Boomtown's Leanne Glamuzina appointed head of marketing at oOh!media
Neil Ackland: 'She joins oOh! ahead of the launch of MOVE 2.0, which for the first time will include measurement of all regional Out of Home, and her understanding and media insights will be invaluable.'
by Alisha Buaya – Dec 17, 2024
FRAMEN and VIOOH team up to launch Virgin Australia DOOH campaign
Dimitri Gartner: 'This collaboration opens up significant opportunities for brands to connect with professionals in dynamic and influential spaces.'
by Alisha Buaya – Dec 17, 2024
Veridooh continues global expansion with three senior hires
Mo Moubayed: 'I can't wait to have James, Max, and Ebony on the team to bring independent verification to even more clients and markets around the world.'
by Alisha Buaya – Dec 16, 2024
Bishopp expands OOH network with 126 sites
Bishopp Outdoor Advertising has launched 126 new out-of-home (OOH) sites across Australia in 2024, including 14 roadside digital sites.
by Alisha Buaya – Dec 12, 2024
oOh!media renews Retail First partnership to extend OOH network across 21 Queensland shopping hubs
Robbie Dery: 'This expansion not only enhances engagement within these bustling retail hubs but also offers brands unprecedented opportunities to connect with over 83 million shoppers annually.'
by Alisha Buaya – Dec 11, 2024
The future of OOH in 2025: Creativity, accountability, and sustainability shape the landscape
Senior executives from oOh!Media, JCDecaux, and QMS share insights on the trends and innovations shaping OOH advertising in 2025.
by Emma Shepherd – Dec 10, 2024
oOh!media expands QIC partnership to represent large format digital screen network
Robbie Dery: 'These highly valuable shopping centres along the eastern seaboard reach shoppers in premium environments along the path to purchase.'
by Mediaweek Admin – Nov 27, 2024
JOLT teams up with ROLLiN’ Insurance to leverage first-party data insights in integrated partnership
Michael Selden: 'ROLLiN’ recognises the affinity we have with automotive brands, and more importantly, the future growth of where their customers will come from.'
by Mediaweek Admin – Nov 25, 2024
oOh!media set to install Australia's largest curved wall-mounted digital screen at Melbourne Central
oOh!media has revealed it will install Australia's largest curved wall-mounted digital screen, spanning 35 metres, at Melbourne Central.
by Mediaweek Admin – Nov 18, 2024
Garnier unveils anamorphic OOH experience in Melbourne and Auckland via MADE THIS
Alexander Bachem: 'The collaboration with the MADE THIS team on the creative launch assets has been instrumental in bringing this vision to life.'
by Mediaweek Admin – Nov 15, 2024
Vistar Media launches retail and billboard auction packages
Matt Steffenson: 'With these packages, brands can now quickly connect with their desired audiences through relevant inventory, without the operational hurdles.'
by Mediaweek Admin – Nov 12, 2024
oOh!media extends media partnership with Sydney Gay and Lesbian Mardi Gras
Gil Beckwith: 'oOh!’s support has a genuine impact, and we welcome its continued involvement at Mardi Gras.'
by Alisha Buaya – Nov 12, 2024
JCDecaux and Scope3 team up to measure emissions data
Jo Georges: 'The introduction of emissions transparency on Scope3 strengthens JCDecaux’s sustainability commitments and 2025 strategy, building on a range of carbon-reduction initiatives across its network.'
by Alisha Buaya – Oct 30, 2024
oOh!media extends Perth reach with new Northern Suburbs large format billboard
The new billboard, combines a dynamic digital face targeting westbound traffic and a classic eastbound face.
by Jasper Baumann – Oct 18, 2024
QMS and Amplified Intelligence unveil insights on the role of attention in OOH: 'Not all reach is equal'
Dr Karen Nelson-Field: 'Brands need to look for brand growth mediums as well as performance marketing mediums.'
by Alisha Buaya – Oct 17, 2024
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