Outdoor
Latest stories
OMA releases its second National Health and Wellbeing Policy
Part of the NHWP's commitment is to annually donate to a national Outdoor industry campaign to promote healthy eating
by Mediaweek Admin – Feb 13, 2023
JCDecaux expands its contract with Perth Airport
New and upgraded digital assets will be installed and programmatic trading enabled across Perth Airport's digital inventory
by Mediaweek Admin – Feb 13, 2023
Former ARN executive Peter Upton appointed General Manager of Gawk Outdoor
“I am stoked to be part of this committed, rapidly growing team helping clients get great results”.
by Mediaweek Admin – Feb 2, 2023
OMA reveals the OOH industry revenue hit $1 billion in 2022
The Outdoor industry is projecting an annual compound growth rate of nine per cent over the next four years
by Mediaweek Admin – Jan 31, 2023
OMA launches its Healthy Returns campaign
The campaign is being run in partnership with Health and Wellbeing Queensland and Nutrition Australia
by Mediaweek Admin – Jan 30, 2023
oOh!media signs long-term agreement to represent 17 large format digital billboards
The sites are all positioned on major roads and motorways, providing valuable coverage on key routes
by Mediaweek Admin – Jan 30, 2023
QMS unveils new digital billboard Brisbane’s Queen Street Mall
The new full-motion digital screen is the largest external full-motion billboard in Brisbane
by Mediaweek Admin – Jan 19, 2023
oOh!media delivers Australian Open key highlights with Nine Entertainment and Michael Hill
oOh! announced a content agreement with Tennis Australia to provide real-time scores,at its Outfront in October
by Mediaweek Admin – Jan 12, 2023
Motio announces acquisition of oOh!media’s Café and Venue Networks
These locations comprise of Cafés in CBDs and key urban locations
by Mediaweek Admin – Jan 3, 2023
The OMA appoints Philip Longley as director, government relations
Longley is responsible for the OMA’s government relations and stakeholder management strategies
by Mediaweek Admin – Dec 20, 2022
OMA welcomes MarTech platform LUMOS
This year marks the biggest membership growth for the association since its inception in 1939
by Mediaweek Admin – Dec 15, 2022
Vistar Media and UM reveal the impact of programmatic DOOH on online traffic performance
The campaign ultimately drove a 5.5% conversion rate for target consumers exposed to the campaign
by Mediaweek Admin – Dec 12, 2022
oOh!media renews VicTrack agreement and will launch five new digital sites across Victoria
The long-term agreement includes multiple existing large-format classic sites at locations in Bendigo and Ballarat
by Mediaweek Admin – Dec 12, 2022
IAB and OMA partner to host Powering DOOH conference in 2023
The one-day conference will present technical and practical content as well as high-level and strategic planning sessions
by Mediaweek Admin – Dec 8, 2022
Vision Australia partners with QMS in support of the 85th Carol by Candlelights
QMS is supporting the organisation with a digital out-of-home campaign that will span the eastern seaboard
by Mediaweek Admin – Dec 6, 2022
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