The Paris 2024 Digital Screen Network is set to reach more than 80% of adults.
JC3D uses forced perspective – an optical illusion technique that creates a 3D effect using framing and shadows.
"Whilst we – that’s a big assumption, I mean me – may wake up in the morning and we think about out-of-home...
The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
"It’s about combining two broadcast channels to deliver maximum audience reach and campaign effectiveness."
The 15-strong team will be led by group sales director Chris Freel and executive group director - product strategy Bel Harper.
The inaugural Pyrmont site comes as a result of JCDecaux's contract with Sydney Trains.
Michael Provenzano: "We first helped supercharge the programmatic OOH marketplace more than a decade ago, and a lot has changed since."
The Woollahra offering is set to go live in April.
QMS' general manager, City of Sydney, said the numbers demonstrate why Sydney is a major event capital.
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
VMO recently welcomed Alexandra Thilthorpe as a senior account manager and promoted Rhianna Heatley to account manager.
The podcast duo will take turns making fun of each other via a billboard.
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
This week, the category breakdowns have been released.
The renewed contract will see oOh! convert hundreds of classic format panels to digital LED screens
