oOh!media has created a specialised team dedicated to enhancing advertising engagement within airport and office environments, led by group sales director Chris Freel and executive group director – product strategy Bel Harper.
Tailored specifically for the business and professional demographic, the 15-strong team will collaborate with agencies and advertisers to leverage oOh!’s portfolio of airport and office out of home assets.
An oOh! study looking into Australian work and travel habits revealed that 62% of business professionals spend three to five days per week in office settings, while C-suite executives allocate an average of 78% of their working week to office environments (equivalent to 3.9 out of 5 days). Additionally, 96% of professionals engage in business travel, with 85% of senior managers opting for air travel for work purposes.
Over the past year, oOh! has renewed contracts for more than 100 premium office towers nationwide, securing agreements with names such as Brookfield Partners, Walker Corporation, and Investa.
As air travel rebounds to surpass pre-pandemic levels, oOh!’s work across the airport national network includes all domestic Qantas Club, Business, and Chairmans Lounges, as well as Qantas in-flight entertainment and onboard Wi-Fi services. oOh! has made investments in enhancing its Qantas Lounge assets nationwide, including the ‘Queen Victoria,’ one of the largest airport billboards in the Southern Hemisphere.
Speaking to the creation of the new team, Harper said: “We know that travellers have more free time and attention at the airport and are more likely to be in a purchasing mindset. By connecting the advertising messaging from office to airport to inflight makes that proposition even stronger.”
Freel added that the study shows senior executives are back in the office and actively flying for business, which presents an opportunity for brands to connect with people on their travel journeys.
“By creating a unified team of specialists, we will bring our experience and expertise for agencies and advertisers and drive greater returns on marketing investment,” he said.
See Also: First bus shelter installation marks beginning of oOh!media’s Woollahra expansion
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Top Image: Chris Freel and Bel Harper