OMA partners with RSL for ‘That’s the ANZAC Spirit’ campaign

OMA RSL anzac

The OMA and its members have donated more than $25.6 million in advertising space for ANZAC Day and Remembrance Day commemorations.

The Outdoor Media Association (OMA) and RSL have partnered for the fifth consecutive year to mark ANZAC Day with the That’s the ANZAC Spirit campaign.

The OMA and its members have donated more than $25.6 million in advertising space for ANZAC Day and Remembrance Day commemorations, with the campaign broadcast across OMA members’ national outdoor media network in the lead up to and on ANZAC Day, this Thursday 25 April. 

The That’s the ANZAC Spirit campaign urges Australians to embrace their connection with the ANZAC spirit – whether that involves families taking their children to a service for the first time, grandparents sharing stories of service with grandchildren, or friends gathering to remember the service of veterans. 

OMA CEO Elizabeth McIntyre strongly encouraged all Australians to attend an ANZAC Day service.

“Our members are proud to support the RSL and amplify their message with the industry’s network of digital signs, reminding and encouraging people to come together and reflect on a day of such significance to our nation,” she said.

“The OMA is honoured to rally our communities, to come together and pay homage to our shared history, and we salute the RSL for its efforts to give all Australians the chance to stand in solidarity to commemorate ANZAC Day.”

RSL Queensland state president major general Stephen Day DSC AM said ANZAC Day is, “a time for us to come together, young and old, to reflect on how far we’ve come as a nation while paying our respects to current and former members of the defence force who have been paramount in protecting the freedoms that we’re so lucky to have.

“The RSL is proud to continue our partnership with the Outdoor Media Association and its members to once again bring this message to all Australians.” 

OMA members supporting the campaign this year include:
• Australian Outdoor Sign Company (AOSco)
• BIG Outdoor
• Bishopp Outdoor Advertising
• Cartology
• Civic Outdoor
• Ei Media
• Gawk
• goa billboards
• Motio
• oOh!media
• Paradise Outdoor Advertising
• S Connect – Stockland
• Tayco Outdoor Advertising
• The Media Shop (TMS)
• Total Outdoor Media (TOM)
• Tonic Media Network
• TorchMedia
• Vicinity Centres

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