The IAB digital out-of-home (DOOH) Working Group has announced two new co-chairs, as the group continues to work to advocate for the benefits of DOOH amongst buyers.
The first is Brad Palmer, national programmatic director at JCDecaux, and the second is James Lambert, head of advanced DOOH at GroupM Nexus.
The announcement was made at IAB and OMA’s Powering Digital Out of Home event, held in Sydney’s Surry Hills on Thursday.
Ben Allman, head of sales at Broadsign, was appointed co-chair of the IAB DOOH Working Group in 2019.
“Both of these people have made a significant contribution to the digital out-of-home working group over a number of years, and I’ve got no doubt that they’ll do a fantastic job as co-chairs and as ambassadors for the digital and home medium more broadly,” Allman told the room.
IAB Australia launched the DOOH Working Group in 2019 in response to the growth of the Australian digital out-of-home and particularly the programmatic DOOH market.
The council strives to educate marketers and agencies on the value of DOOH and programmatic DOOH, as well as setting standards and driving education in market.
See Also: JCDecaux’s Brad Palmer: Harnessing programmatic out-of-home for a dynamic start to the year
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Top Image: Brad Palmer and James Lambert