Val Morgan Outdoor (VMO) has appointed Toyah Elder as the NSW team group sales manager.
Elder’s media career began at Val Morgan Cinema before she joined digital out of home company QMS as an account manager, selling across direct and independent agencies.
She was appointed as QMS’s first City of Sydney sales specialist, managing launch partner activations and working with internal teams to aid in the progress of the network rollout, before being promoted to senior account manager.
As group sales manager for VMO, Elder will report to NSW sales director Alex Anthony. He welcomed her to the team and noted that her appointment coincides with the company’s ongoing expansion.
“With her outstanding reputation in market coupled with her wealth of experience and energy, we know she will have an incredibly positive impact on our team and will contribute to the continued success, culture and growth of the business.”
Elder said that she was excited to join the company as it continues to grow. She said: “I look forward to working with the talented team and fostering and growing relationships with our clients and agencies.”
VMO also recently welcomed Yahoo’s former senior platforms account manager Alexandra Thilthorpe as a senior account manager and promoted Rhianna Heatley to account manager.
Anthony continued: “Alongside Toyah’s appointment, we’re equally as excited to welcome Alex to the team and I’m also delighted to see Rhianna very deservingly promoted to the role of account manager. It’s a testament to her hard work, tenacity, and the wonderful reputation she has built in market.”
Elder’s addition to the VMO team comes after the renewal of its partnership with Fitness & Lifestyle Group (FLG), which sees the outdoor media company continuing to represent media within Fitness First, Goodlife Health Clubs, and ZAP Fitness across Australia.
See also: Val Morgan Outdoor renews partnership with Fitness & Lifestyle Group
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Top image: Rhianna Heatley, Toyah Elder and Alex Thilthorpe