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Roundup: Taylor Swift's Disney deal, X's change to ad rules, Super Bowl ratings
Swift’s marketing success, New ABC hire, Mr Bates vs the Post Office
by Mediaweek Admin – Feb 13, 2024
Seven West Media's The Nightly secures major advertising deal for launch
Seven West Media's new evening online paper The Nightly aims to take on News Corp's dominance.
by Mediaweek Admin – Feb 12, 2024
Nine rejects ABC Radio attempt to secure Olympics sub-licensing deal
It is the second time since 1952 that the ABC will not provide any live radio coverage of the Olympics.
by Mediaweek Admin – Feb 12, 2024
Industry remembers media industry legend Harold Mitchell after his passing at 81
Leading figures from across the industry have paid tribute to Mitchell.
by Mediaweek Admin – Feb 11, 2024
Treasury Wine Estates' in-house agency, Splash, marks one-year milestone
Elsa Beaumont: "The thing we didn’t quite expect is the impact of being in-house."
by Mediaweek Admin – Feb 8, 2024
Amazon spruiks competitive rates for Prime Video advertising tier launch
Mediaweek understands the e-commerce giant is looking for launch partners
by Danielle Long – Feb 7, 2024
Initiative Australia support youth mental health charity batyr with pro-bono campaign
"A chance for us to meaningfully contribute to the worthy cause of youth mental health."
by Mediaweek Admin – Feb 7, 2024
The Aperol gondola returns to Melbourne's Yarra River via Blobfish and Mindshare
"It was a no brainer to go bigger and better in 2024."
by Mediaweek Admin – Feb 6, 2024
Pitch Frenzy? Marketers prepare for a "big year" of account reviews
The increased activity is the result of budget constraints and delayed reviews.
by Danielle Long – Feb 6, 2024
Management buyout sees expansion of Melbourne's 77 Productions
"We've seen a surge in video-related technologies in the last four years"
by Tess Connery – Feb 6, 2024
Advertising Industry Careers partners with Mediaweek to launch jobs page
The Mediaweek Jobs page aims to help candidates connect, learn and apply for career opportunities inside the industry.
by Mediaweek Admin – Feb 5, 2024
Media agencies will continue to trade TV using TAM until 2025 or VOZ Streaming launch
Agencies would not switch to VOZ as a trading currency until it achieves gold standard certification.
by Danielle Long – Feb 5, 2024
Electric car giant BYD appoints Yango to drive brand growth through media
Yango will be tasked with media strategy, media planning and media buying for the EV giant.
by Danielle Long – Feb 5, 2024
VA Media expanding its suite of YouTube channels as it commissions originals
VA Media’s Hannah Barnes on making My First Time and launching Luxury Living channel
by James Manning – Feb 5, 2024
ADIA Future Leaders conference program to return for its second year
"When businesses are faced with economic uncertainty, they need leaders who can rise above challenges."
by Mediaweek Admin – Feb 2, 2024
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