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Industry remembers media industry legend Harold Mitchell after his passing at 81
Leading figures from across the industry have paid tribute to Mitchell.
by Mediaweek Admin – Feb 11, 2024
Treasury Wine Estates' in-house agency, Splash, marks one-year milestone
Elsa Beaumont: "The thing we didn’t quite expect is the impact of being in-house."
by Mediaweek Admin – Feb 8, 2024
Amazon spruiks competitive rates for Prime Video advertising tier launch
Mediaweek understands the e-commerce giant is looking for launch partners
by Danielle Long – Feb 7, 2024
Initiative Australia support youth mental health charity batyr with pro-bono campaign
"A chance for us to meaningfully contribute to the worthy cause of youth mental health."
by Mediaweek Admin – Feb 7, 2024
The Aperol gondola returns to Melbourne's Yarra River via Blobfish and Mindshare
"It was a no brainer to go bigger and better in 2024."
by Mediaweek Admin – Feb 6, 2024
Pitch Frenzy? Marketers prepare for a "big year" of account reviews
The increased activity is the result of budget constraints and delayed reviews.
by Danielle Long – Feb 6, 2024
Management buyout sees expansion of Melbourne's 77 Productions
"We've seen a surge in video-related technologies in the last four years"
by Tess Connery – Feb 6, 2024
Advertising Industry Careers partners with Mediaweek to launch jobs page
The Mediaweek Jobs page aims to help candidates connect, learn and apply for career opportunities inside the industry.
by Mediaweek Admin – Feb 5, 2024
Media agencies will continue to trade TV using TAM until 2025 or VOZ Streaming launch
Agencies would not switch to VOZ as a trading currency until it achieves gold standard certification.
by Danielle Long – Feb 5, 2024
Electric car giant BYD appoints Yango to drive brand growth through media
Yango will be tasked with media strategy, media planning and media buying for the EV giant.
by Danielle Long – Feb 5, 2024
VA Media expanding its suite of YouTube channels as it commissions originals
VA Media’s Hannah Barnes on making My First Time and launching Luxury Living channel
by James Manning – Feb 5, 2024
ADIA Future Leaders conference program to return for its second year
"When businesses are faced with economic uncertainty, they need leaders who can rise above challenges."
by Mediaweek Admin – Feb 2, 2024
Roundup: Harry and Meghan's new Netflix projects, Neighbours shock death, Publicis Health to pay US$350 million
Rupert Murdoch, AI, Netflix on axing nearly finished Halle Berry movie, TikTok, Margot Robbie, SEG selling off stakes, NRL rolls out Las Vegas red carpet
by Mediaweek Admin – Feb 2, 2024
Did Uber Eats just win the Super Bowl?
The video teaser campaign comes as brands ditch X in favour of Instagram, TikTok and YouTube.
by Mediaweek Admin – Feb 1, 2024
Harvey Norman top's Nielsen list of biggest spending advertisers in 2023
The Nielsen Top 20 list is calculated through analysis of advertising trends and spending between January and December.
by Mediaweek Admin – Feb 1, 2024
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