Latest stories
Foxtel Group rebrands in-house creative agency to BALBOA
BALBOA wants to build its client roster to include external clients in the sports and entertainment category.
by Amy Shapiro – Aug 5, 2024
TBWA's Catherine Harris and Shane Bradnick on Good Tings' success: A do-good lesson in advertising
Following the campaign's success, TBWA NZ is issuing a call to arms to advertisers: "We've seen no brands take enough of a stand in the space."
by Amy Shapiro – Aug 5, 2024
CMOlympics: Old El Paso's Surini Perera on driving 'good noise'
"ROI for Old El Paso is aligned to short and long-term goals. Consumption of product is important, but our marketing ambition is to also drive brand consideration."
by Amy Shapiro – Aug 4, 2024
Mitch King exits Mutinex as head of talent acquisition
Henry Innis: "Mitch is awesome, dearly loved, and he goes with nothing but great thoughts and vibes from me."
by Alisha Buaya – Aug 2, 2024
Mutinex introduces AI-powered offering, Hendren: 'It exists in a category of one'
Baxter says Hendren "breaks a category and creates a new one", while Innis promises "Hendren will help marketers reclaim their valuable time and redirect it to what really matters."
by Alisha Buaya – Aug 2, 2024
Amex taps Millie Ford as ambassador to 'drive brand relevance'
The card's launch was celebrated with the 'Lime Cordiale & Friends' music gig.
by Amy Shapiro – Aug 2, 2024
CMOlympics: Allianz's Shez Ford on creating 'community and connection'
"The team is working like a media newsroom to be reactive in every moment and it’s a new approach for Allianz and it’s working."
by Amy Shapiro – Aug 2, 2024
CMOlympics: Tim Morrissey on News Corp's advertisers, games hub, and unified Paris team
"For the first time, News Corp Australia has brought its entire business together, sending a single, unified team to Paris."
by Amy Shapiro – Aug 1, 2024
Beyond The Valley launches technicolour campaign amid tough time for live music
"Amid ongoing discussions surrounding the challenges festivals face globally, we aim to remind everyone of the joy and vibrancy that festivals bring to people’s lives."
by Amy Shapiro – Aug 1, 2024
Ārepa launches first work via jnr., 'Sip Some Neuroscience'
The indie creative agency was founded by Ryan O’Connell and John Marshall earlier this year.
by Amy Shapiro – Jul 31, 2024
Leo Burnett and Zenith unveil 'Ads at Record Speeds' for Superloop
The campaign includes a 2 hour and 35-second skippable YouTube ad celebrating the Men’s Marathon Record.
by Amy Shapiro – Jul 31, 2024
Revlon transforms Luna Park for International Lipstick Day via Emotive
Revlon ambassador Delta Goodrem joined the brand, handing out Super Lustrous Lipsticks to commuters.
by Amy Shapiro – Jul 31, 2024
Qantas and Howatson+Co debut 'Already Proud' Olympics film
Chris Howatson: "Our campaign features eight incredible athletes and captures their emotional farewells before boarding their very special flight."
by Amy Shapiro – Jul 31, 2024
The Hallway parts ways with GWM as auto brand goes to pitch
"Our focus now is on forming a new long term partnership with an ambitious automotive company."
by Amy Shapiro – Jul 31, 2024
REA Group's realestate.com.au unveils 'Keep Moving' from 72andSunny
"We are proud to continue to feature Australian music and work with Australian talent across our campaigns."
by Amy Shapiro – Jul 30, 2024
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