Data
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AFL vs NRL: Nielsen releases new data that dives deep into Grand Final fan behaviour
The new data reveals 25% of Panthers fans say they like to own a vehicle that is “aggressive-looking”
by Mediaweek Admin – Sep 30, 2023
YouGov data reveals podcast listening is concentrated among younger Australians
Music is the top podcast genre amongst podcast listeners, followed by news & politics, and comedy
by Mediaweek Admin – Sep 29, 2023
IAB and ADMA responds to the government's review of the privacy act
Mark Dreyfus said the legislation would adopt a "fair and reasonable" test for information collection
by Mediaweek Admin – Sep 29, 2023
Suncorp lists results following investment in Boomtown
Mim Haysom: "Many marketers think you’ve got to go metro and scale big to win creative and effectiveness awards and that’s not the case."
by Mediaweek Admin – Sep 27, 2023
SeenThis and Val Morgan Digital reveal carbon emission minimisation results after six months
SeenThis and Val Morgan Digital were each able to avoid more than 800kgs of carbon emissions
by Mediaweek Admin – Sep 26, 2023
Zitcha study finds personalisation in retail media is a strategic imperative in driving loyalty and growth
Troy Townsend: "Personalisation is not just a fleeting trend; it's a strategic imperative for success"
by Mediaweek Admin – Sep 25, 2023
Pollinate research reveals "You're The Voice" Yes Campaign is not being heard
68% of people surveyed believe the referendum will be voted down
by Mediaweek Admin – Sep 21, 2023
Kantar Australia promotes Allan Breiland and Sharon Hilton as joint heads of media effectiveness
Jonathan Sinton: "Both Sharon and Allan are powerhouses within the media insights industry"
by Mediaweek Admin – Sep 21, 2023
News Corp Australia reveals findings from Food Corp 2024 trend forecast
Fiona Nilsson: "Audiences are excited about food, flavour and discovery in ways we’ve not seen before"
by Mediaweek Admin – Sep 14, 2023
Josh Wilson shares how Crimtan aims to solve pressing issues challenging the industry
Plus: Wilson on Crimtan's growth, impressive range of clients and his outlook on the company and industry
by Alisha Buaya – Sep 13, 2023
DoubleVerify study finds 91% of marketers in APAC agree on the importance of measuring media quality
98% of marketers in APAC use ad verification tools and more than half are confident in measuring that quality
by Mediaweek Admin – Sep 13, 2023
Channel Factory and Playground xyz research finds contextually-targeted ads get 28% more attention
Alex Littlejohn: "Every second of attention on an ad has a huge impact for brands, which makes these results incredibly powerful"
by Mediaweek Admin – Sep 13, 2023
Kantar Media Reactions 2023 report uncovers consumer and marketer attitudes
The annual study is based on interviews with around 16,000 consumers in 23 markets and 900 senior marketers globally
by Mediaweek Admin – Sep 12, 2023
IAB Australian Ecommerce Report finds convenience is the number one reason for online shopping
The report also found consumers are increasingly focusing on discounts, loyalty programs and seeking price comparisons
by Mediaweek Admin – Sep 4, 2023
IAB report reveals local Australian online advertising market reached $14.2 billion in FY 2023
Gai Le Roy: "In a challenging financial year, the digital advertising industry still achieved modest grow"
by Mediaweek Admin – Aug 30, 2023
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