Data
Latest stories
First-party future: why Australian brands can’t afford to ignore data clean rooms
Lauren Wetzel: 'Data clean rooms enable brands to collaborate without compromising data control.'
by Emma Shepherd – Mar 21, 2025
Transparency, hope and connection, and nurturing connections: Ogilvy report reveals communications and marketing trends
Richard Brett: 'Navigating a way through this shifting landscape is crucial for brands and organisations, particularly as they face renewed scrutiny of their societal role.'
by Alisha Buaya – Mar 20, 2025
AI anxiety and disinformation 'biggest concerns' for journalists
Amrita Sidhu: 'The vast majority of journalists are struggling to adapt and fear what these changes might mean for them.'
by Natasha Lee – Mar 18, 2025
MAGNA Media Trials and TikTok unveil the 'Blueprint for Tentpole Success' report
Hannah Rook: 'This makes shared events—and the unified audience they create — a uniquely powerful advertising opportunity.'
by Alisha Buaya – Mar 13, 2025
Copy-and-paste content contributes to so-called 'culture rot': Backslash
Eloise Liley: 'In 2025, brands have a choice - to aim for cultural relevance or to push past it and strive for cultural creation.'
by Alisha Buaya – Mar 12, 2025
Australians are prioritising meaningful travel experiences despite cost of living to challenges: Canvas8
Donna Berry: 'Yes, things are tough, but that’s also what makes Australians determined to take holidays.'
by Alisha Buaya – Mar 11, 2025
Research finds 28% of people aware of AI gender bias: Team Lewis Foundation data
Vesna Jaric: 'Equality is everyone’s responsibility. 2025 is the year for men and boys to stand alongside women and girls to help make change happen.'
by Alisha Buaya – Mar 8, 2025
Meta slams YouTube exemption in Australia’s social media ban for under-16s
'We are concerned the government's rapid, closed-door consultation process on the minimum age law is undermining necessary discourse.'
by Emma Shepherd – Mar 5, 2025
Australian marketers to increase AI budgets as adoption continues to ramp up: Canva data
Zach Kitschke: 'AI in marketing is no longer an experiment—it’s an essential strategy. If you’re not leveraging GenAI to drive creativity, efficiency, and measurable results, you’re already behind.'
by Alisha Buaya – Mar 4, 2025
Persistent pay gap across media and adland, management and corporate boards need to do more: WGEA data
Darren Woolley: 'For real change to occur this needs to be an ongoing effort by everyone from the board, C-Suite and shareholders down.'
by Alisha Buaya – Mar 4, 2025
Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay ahead of their competition.'
by Emma Shepherd – Mar 3, 2025
Australians watch 15 billion minutes of broadcast content: VOZ data
Karen Halligan: 'BVOD and broadcast TV continues to reach a vast majority of the national population each week, with BVOD viewing particularly popular with under 55s.'
by Alisha Buaya – Feb 26, 2025
IAB Report: Podcast advertising poised for growth as agencies boost investment
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
by Mediaweek Admin – Feb 26, 2025
Australian consumers lack understanding of personal data usage: Yahoo and Magna research
The lack of knowledge proves to be a major challenge for brands and agencies trying to build trust in digital advertising.
by Alisha Buaya – Feb 25, 2025
Internet advertising market grows to 11.1% as investment in video advertising strengthens: IAB
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
by Alisha Buaya – Feb 23, 2025
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