Data
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Australian consumers lack understanding of personal data usage: Yahoo and Magna research
The lack of knowledge proves to be a major challenge for brands and agencies trying to build trust in digital advertising.
by Alisha Buaya – Feb 25, 2025
Internet advertising market grows to 11.1% as investment in video advertising strengthens: IAB
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
by Alisha Buaya – Feb 23, 2025
How shocking Adalytics investigation reinforces Kargo’s commitment to transparency
The shock report claimed brands have unknowingly served ads on websites featuring explicit and illegal content.
by Mediaweek Admin – Feb 19, 2025
The Mel Robbins Podcast dethrones ABC News Top Stories as Australia’s most-listened-to podcast
Mamamia Out Loud and Shameless remained firm in the top five.
by Emma Shepherd – Feb 19, 2025
Digital, outdoor, and cinema propel growth in CY2024: SMI
Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'
by Emma Shepherd – Feb 3, 2025
APAC marketers lead the world in email and SMS growth: Dotdigital
Juliette Aiken: 'APAC leads in growth and SMS engagement. The next step is maximising ROI through automation and multi-channel adoption.'
by Emma Shepherd – Jan 31, 2025
Yahoo DSP adopts IAB Tech Lab's data transparency labels
Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'
by Alisha Buaya – Jan 29, 2025
International Data Privacy Day: How Australians can take control of their data
Industry execs share their thoughts on the state of data privacy and what still needs to be done.
by Alisha Buaya – Jan 28, 2025
Amazon Ads launches Brand+ optimisation capability
Kelly MacLean: 'We believe this is the future of advertising, where advanced AI works in harmony with human expertise to drive business outcomes across the entire marketing funnel.'
by Alisha Buaya – Jan 28, 2025
Australian Open generates 1.63 million online mentions
Among the platforms, X was the most engaging, with the highest platform share of 962,000 mentions.
by Alisha Buaya – Jan 24, 2025
Woolworths and Coles top Australia’s most distrusted brands list
Michelle Levine: 'Australians are holding brands to higher standards.'
by Emma Shepherd – Jan 23, 2025
TikTok unveils trend for 2025: Brand fusion and Creative collaboration redefine marketing
Sofia Hernandez: 'In 2024, we saw brands push creative limits, lean into trends, and connect with their communities in powerful ways, but 2025 is set to take it even further.'
by Alisha Buaya – Jan 10, 2025
Family films fuel box office festive feast, setting the stage for 2025
As audiences return to cinemas in droves, it’s clear that the power of the big screen is back—bigger, brighter, and more bankable than ever.
by Emma Shepherd – Jan 8, 2025
Yahoo DSP launches new partnerships at CES 2025
Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing CTV landscape.'
by Alisha Buaya – Jan 8, 2025
Australian spending surges to 13.6% in December: Beforepay Cost of Living Index
Jamie Twiss: 'The year-on-year increase we’re seeing highlights how inflation continues to impact Australians’ daily expenses.'
by Alisha Buaya – Jan 7, 2025
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