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In an era of endless AI slop, marketers are relying on human ‘taste’ and authentic visuals to build real connections.
The system offers CMOs and senior marketing leaders a structured framework for implementing AI.
Woolworths walked so Jim could run.
The Pentagon just blacklisted Anthropic. Australian media and tech agencies face a ticking compliance timebomb.
Real, borrowed, or stolen?
The Meliora Company founder is firm in his belief that AI can be used to our advantage.
It's targeting early-stage, CTO-led startups.
AI offers efficiency, but agencies risk losing control. Shai Luft argues for balance to keep strategic learning alive.
DoubleVerify’s Dan Slivjanovski on why the agentic web breaks the traditional advertising model.
From now on, every prompt may be used as a commercialised pathway.
Over 20,000 Grok-generated images were predominantly women, with around two per cent minors.
Google Gemini will power 'Olive' to plan meals and add items to Woolworths online carts, launching later this year.
Disney has dropped a $1 billion bet on OpenAI, licensing characters for generative AI video.
They've become the equivalent to the white coats seen in toothpaste ads.
His appointment marks a high-profile reunion with Managing Partner Clive Dickens.
Turns out corporate empire-building is no longer the focus point.
Darragh Heard, Founder Director of Heard
Are we obsolete?
