Latest stories
Dentsu Queensland teams up with STEM not-for-profit DeadlyScience
Chris Ernst: "This partnership will be a critical next step in the evolution of our RAP in how we show up and use our capabilities"
by Mediaweek Admin – Dec 4, 2023
SMI October 2023: Outdoor sends a strong message as revenue passes pre-Covid levels
‘Chatter about decline in ad market this year is sadly misplaced,’ says SMI’s Jane Ractliffe
by James Manning – Dec 3, 2023
AANA crackdown on "subtle" influencer activity targeting children
The rules recognise the subtle, embedded nature of influencer advertising directed at children
by Mediaweek Admin – Nov 30, 2023
"It's not an easy time to be a man": why a major study is exploring ad and media portrayals of men
"The media, as well as the advertising industry, have a huge responsibility in this."
by Danielle Long – Nov 30, 2023
In-house agency boom: 78% of marketers work with internal talent
78% of marketers use a hybrid model of both in-house and external agencies.
by Danielle Long – Nov 30, 2023
JOLT introduces new in-app advertising solution for electric vehicle charging, redefining audience engagement
Hannah Pritchard: "A powerful complement to traditional digital channels"
by Mediaweek Admin – Nov 30, 2023
Kantar Australia appoints joint MP consulting roles
Mark Kennedy: "The client and consulting landscapes are evolving rapidly"
by Mediaweek Admin – Nov 29, 2023
Avenue C snares Paula Lopes as digital director
Lopes will be responsible for spearheading the planning, buying, and reporting across all digital mediums
by Mediaweek Admin – Nov 29, 2023
Digital strategy from Paper Moose evolves first national Australian Cancer Plan
Claire Howlett: "This collaborative effort will go a long way towards improving outcomes for all Australians affected by all cancer.”
by Mediaweek Admin – Nov 29, 2023
27 Degrees Media is appointed to Tyreright
The independent media agency launched into the Australian market last month
by Mediaweek Admin – Nov 29, 2023
Meeting of the Minds: DoubleVerify's Imran Masood and Jisoo Kim
Masood and Kim share their perspectives, thoughts and opinions
by Alisha Buaya – Nov 28, 2023
Jacqui Capel forecasts retail and media trends for 2024
"It's worth looking at several of the sub-trends that are spinning out of this huge macro shift"
by Dave Levett – Nov 28, 2023
OMD takes the top spot in 2023 COMvergence global new business barometer
Wavemaker followed in second place with a total new business value of +$1.3 billion following successful retentions
by Alisha Buaya – Nov 28, 2023
Starcom's Nancy Lan on the power of quiet leadership to drive growth
Plus: Lan on her highlights as national managing director, recognising quiet leaders and her outlook for 2024
by Alisha Buaya – Nov 28, 2023
Paper Moose & Innocean join forces to promote positive creative feedback
Jeremy Willmott: "It’s time we stop tearing each other down"
by Mediaweek Admin – Nov 28, 2023
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