Latest stories
BIG4 expands 'GO BIG' platform via Pangea with top tips for an authentic Aussie holiday park experience
"The natural next step was to continue that GO BIG feeling beyond the booking moment."
by Mediaweek Admin – Jan 25, 2024
The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi
The person with the highest cumulative score earns the ‘Marketing-Multi Super Bowl Ring’.
by Trent Thomas – Jan 25, 2024
Jasmin Bedir: The trap of shiny new AI tools
"Every tech platform seems to be shoehorning in some form of AI feature"
by Mediaweek Admin – Jan 25, 2024
Leo Burnett Australia announces key leadership changes amid departure of Melbourne GM Kate Silver
Previous Melbourne general manager, Kate Silver, departs after eight years in the role.
by Mediaweek Admin – Jan 25, 2024
Leukaemia Foundation tackles lagging interest in World's Greatest Shave with brand overhaul
Adam Wise: “There's a lot of emotion built into the campaign."
by Amy Shapiro – Jan 25, 2024
Ad industry welcomes home Mat Baxter as he departs IPG after 14 years
Baxter returing home for family reasons, greeted by industry army of well-wishers
by James Manning – Jan 25, 2024
Sparro by Brainlabs founders: "We're not going anywhere" following acquisition
The acquisition includes Jack Nimble, which has been part of Sparro since November 2021.
by Alisha Buaya – Jan 24, 2024
Google Pixel joins forces with 72andSunny as official Smartphone and Camera partner for Australian Open
The campaign follows the launch of the Google Pixel 8 Pro in October 2023.
by Mediaweek Admin – Jan 24, 2024
Half Dome expands remit with GMHBA and Frank Health Insurance to include SEO services
The independent agency also appointed Riccardo Ilari as SEO manager.
by Mediaweek Admin – Jan 24, 2024
Reputation management emerges as key focus in 2024, says Sefiani
2024 trends: Reputation management, evolving AI roles, sustainability challenges, growing consumer demands, and reshaping the comms landscape.
by Mediaweek Admin – Jan 24, 2024
Unilever opts for simplicity to elevate Weis brand following Emotive appointment
“We're hoping to build that strong emotional connection with the brand again.”
by Amy Shapiro – Jan 24, 2024
Matt Nunn on reclaiming $90 million Spotlight Retail Group account from PHD
The independent agency previously held the account from 2014 to 2020 before PHD Media took over from 2020 to 2023.
by Alisha Buaya – Jan 23, 2024
Comms Declare and Alchemy One Fossil Ad Ban billboards put the heat on Albanese
"We can’t reach our climate goals while allowing big coal and gas companies to use advertising."
by Mediaweek Admin – Jan 23, 2024
PUMA enlists Aussie sports stars in latest pack campaign via Bursty and Havas
"Some of the region’s most dynamic and engaging athletes both on and off the pitch."
by Mediaweek Admin – Jan 23, 2024
VML appoints Ellie Quinti as client services director for Perth office ahead of February launch date
VML will formally launch to the Perth market with an event in February as they roll out a combined offering to clients.
by Mediaweek Admin – Jan 23, 2024
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