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Initiative Melbourne welcomes Steph O'Donnell as head of investment
Agencies

Initiative Melbourne welcomes Steph O'Donnell as head of investment

O’Donnell has ten years of experience in media investment, having held senior roles at Carat, Spark Foundry, Match Media and Starcom.

by Mediaweek Admin – Feb 5, 2024

Electric car giant BYD appoints Yango to drive brand growth through media
Agencies

Electric car giant BYD appoints Yango to drive brand growth through media

Yango will be tasked with media strategy, media planning and media buying for the EV giant.

by Danielle Long – Feb 5, 2024

New Pacific MD for NielsenIQ (NIQ) and increased focus on consumer panel
Marketing

New Pacific MD for NielsenIQ (NIQ) and increased focus on consumer panel

New roles at NIQ for Megan Treston and Pete Sheridan

by Mediaweek Admin – Feb 5, 2024

The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl
Brands

The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl

Kate O'Loughlin: "There is no subject too young, too silly, or too pop for brands to galvanise."

by Alisha Buaya – Feb 2, 2024

Jasmin Bedir: Ethical AI, the great oxymoron emerging in martech
Agencies

Jasmin Bedir: Ethical AI, the great oxymoron emerging in martech

"Right now, third parties are capitalising on your investment in marketing expertise"

by Mediaweek Admin – Feb 2, 2024

R/GA retains Toyota account following competitive pitch
Agencies

R/GA retains Toyota account following competitive pitch

“The automotive industry is at the cusp of a remarkable transformation."

by Mediaweek Admin – Feb 2, 2024

Quiip promotes Larah Kennedy and Will Barber
Agencies

Quiip promotes Larah Kennedy and Will Barber

Kennedy steps up as general manager as Barber takes over the role of client services director.

by Mediaweek Admin – Feb 1, 2024

OMD Australia names Brian Cronk as chief product officer and promotes James Rawlings and Lisa Leach
Agencies

OMD Australia names Brian Cronk as chief product officer and promotes James Rawlings and Lisa Leach

Cronk relocates from New York to rejoin OMD, bringing over 20 years of industry experience across the US and Australian markets.

by Mediaweek Admin – Feb 1, 2024

Josh Faulks: Industry needs to work with government and consumers to overcome greenwashing
Features

Josh Faulks: Industry needs to work with government and consumers to overcome greenwashing

"The angle that's often missed is that this isn't a responsibility of just the industry."

by Amy Shapiro – Feb 1, 2024

VML expands global health network into AUNZ with appointment of MD Kristina Luburic
Agencies

VML expands global health network into AUNZ with appointment of MD Kristina Luburic

"There’s never been a greater appreciation of the power of health and medical science as there is right now."

by Mediaweek Admin – Feb 1, 2024

MBCS promotes Toby Maclachlan and Trent Peppercorn
Agencies

MBCS promotes Toby Maclachlan and Trent Peppercorn

MBCS launched in 2022 as an agency tasked with connecting IPG’s creative, content and experience capabilities.

by Mediaweek Admin – Feb 1, 2024

Emotive taps ex Poem co-founder Matt Holmes for new 'fame' offering
Agencies

Emotive taps ex Poem co-founder Matt Holmes for new 'fame' offering

"I have always believed in putting PR at the beginning of the creative process."

by Mediaweek Admin – Feb 1, 2024

Slingshot to lead media strategy, planning and buying for Krispy Kreme Australia
Agencies

Slingshot to lead media strategy, planning and buying for Krispy Kreme Australia

"We welcome the opportunity to bring our signature Unconventional Intelligence across media strategy, planning, and implementation."

by Mediaweek Admin – Feb 1, 2024

Mediaweek’s Sales Team of the Year: February entries now open
Agencies

Mediaweek’s Sales Team of the Year: February entries now open

Nominations are open from Thursday, February 1

by Mediaweek Admin – Feb 1, 2024

Canteen Australia partners with whiteGREY, appoints Janelle Cook executive director to revamp brand
Agencies

Canteen Australia partners with whiteGREY, appoints Janelle Cook executive director to revamp brand

The brand revival precedes the 30th anniversary of National Bandanna Day, a milestone event that has raised over $35M for young Australians with cancer.

by Mediaweek Admin – Jan 31, 2024

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