Latest stories

Melbourne Holocaust Museum appoints TAG to elevate social strategy
The new social media direction will support its mission to advance remembrance, education and fight against prejudice.
by Nama Winston – Mar 30, 2026

Tooheys Ultra just glides through ‘never-ending bar’ in Thinkerbell campaign
Just a schooner gliding along a long (really long), winding bar using practical effects - what can possibly go wrong?
by Vihan Mathur – Mar 30, 2026

M+C Saatchi nabs Jack Playfair to lead partnerships
Playfair joins from Bastion, where he spent three years leading integrated partnerships and brand collaborations.
by Vihan Mathur – Mar 30, 2026

Fabulate joins YouTube Creator Partnerships API program
The announcement was made at the 2026 YouTube NewFront event in New York.
by Vihan Mathur – Mar 27, 2026

Maple Social Club links with noisy as exclusive commercial partner
Noisy will act as Maple Social Club’s exclusive external commercial partner and advisor
by Vihan Mathur – Mar 27, 2026

Mardi Gras drives audience surge across QMS Sydney network
Audience numbers across the The Oxford Street precinct were up 23%.
by Vihan Mathur – Mar 27, 2026

Snapchat drops 'AI Clips' to turn photos into shareable video
Unlike open-ended text-to-video tools, AI Clips are designed for repeat engagement and mass distribution.
by Vihan Mathur – Mar 27, 2026

LinkedIn and INVNT launch AI Skills Sprint Sydney for recruiters
‘AI Skills Sprint’ brought together more than 270 talent acquisition leaders and recruiters.
by Vihan Mathur – Mar 27, 2026

ChatGPT opens doors to ads in Australia
OpenAI said there will be a clear separation between sponsored content and organic responses.
by Vihan Mathur – Mar 27, 2026

WPP Media tops RECMA Australia rankings 2025
EssenceMediacom remains the top-ranked agency in Australia.
by Vihan Mathur – Mar 26, 2026

Ticketek and TEG lock in decade-long Dunedin Venues deal
Ticketek will become the exclusive ticketing partner for Forsyth Barr Stadium and the Dunedin Centre.
by Vihan Mathur – Mar 26, 2026

‘Safeguard the identities’ : Meet the IMDB for creators
The launch comes as AI-generated content and deepfakes increase pressure on the industry.
by Vihan Mathur – Mar 26, 2026

Kantar launches AI-powered Converser to deliver human insight at scale
The launch comes as marketers face increasing pressure to deliver faster, more culturally relevant insights.
by Vihan Mathur – Mar 26, 2026

Emotive hires Clément Simon as Head of Social & Content
Simon joins from M+C Saatchi Sydney, where he was Social Strategy Director.
by Vihan Mathur – Mar 26, 2026

AiMCO welcomes six new members including Bastion and History Will Be Kind
The additions come as it tracks toward record membership growth in 2026.
by Vihan Mathur – Mar 26, 2026

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