Latest stories
Connecting Plots and Nestlé Professional launch Kitchen MVP B2B campaign
Dan Larcombe: 'We wanted to demonstrate how Maggi Gravy is the unsung hero and MVP of any kitchen by chefs dependable quality that delivers delicious results every single time.'
by Alisha Buaya – Oct 31, 2024
Supercars launches second phase of its digital transformation via DDB Group's RAPP
Juan Garcia: 'We’ve harnessed their platform to drive rapid development, integrated end-to-end feedback, and continuous releases, empowering Supercars to innovate quickly and deliver superior digital experiences.'
by Alisha Buaya – Oct 31, 2024
Jack Nimble, Eleven PR and Poem Group among nine agencies joining AiMCO
Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead the influencer marketing sector nationally and provide up-to-date insights and education for our partners.'
by Alisha Buaya – Oct 31, 2024
Optus launches review of media account
UM initially won the account from Starcom in 2016.
by Mediaweek Admin – Oct 30, 2024
Samantha Razzell and Priscilla Jeha join alt/shift/ as general managers
Razzell will oversee the team in Victoria, Jeha joins Queensland office
by Alisha Buaya – Oct 30, 2024
Paul McMillan, Ant Keogh and Michael Derepas exit The Monkeys Melbourne after seven years
A spokesperson said: 'We can confirm that Ant Keogh, Paul McMillan and Michael Derepas are departing The Monkeys, and we wish them all the best for their future endeavours.'
by Mediaweek Admin – Oct 30, 2024
Peach PRC leads TikTok content series with Google via 72andSunny
Leah Ferris: "With this content series, we’re proud to continue partnering with local artists, like Peach PRC, to demonstrate the everyday helpfulness of the Google App on iPhone amongst the backdrop of a hyper local rite of passage."
by Alisha Buaya – Oct 30, 2024
Marketer Kathleen Gunther launches Gunther Consulting
'By leaning into the gig economy, I’m here to help agencies and marketing partners carve out a true point of difference.'
by Alisha Buaya – Oct 30, 2024
Lisa Squillace to lead GroupM Motion Entertainment for Australia and New Zealand
As head of GroupM Motion Entertainment for Australia and New Zealand, she will lead the launch of the business unit, working closely with agencies Mindshare, Wavemaker and EssenceMediacom.
by Alisha Buaya – Oct 30, 2024
Nick Keenan departs as CEO of Starcom Australia
Keenan joined Starcom Australia as CEO in March 2020.
by Jasper Baumann – Oct 29, 2024
DDB Sydney ends 13-year partnership with Westpac
CEO Sheryl Marjoram, chief creative officer Matt Chandler and chief strategy officer Rupert Price said it was "a bittersweet farewell."
by Jasper Baumann – Oct 29, 2024
Fashion retailer Suzanne Grae appoints Tug Sydney to drive digital marketing
Tug, which operates in Sydney, Singapore, London, Toronto, and Berlin, specialises in using data, media, content, and technology to optimise digital marketing.
by Mediaweek Admin – Oct 29, 2024
How to buy tickets for the Mediaweek Agency 50, 2024
Last year, CEO of GroupM Australia & New Zealand Aimee Buchanan took the #1 spot on the Agency 50 list.
by Mediaweek Admin – Oct 29, 2024
Praise launches its 'give it some mayo' brand platform via Connecting Plots
The brand campaign is the first major work for Praise by Connecting Plots, who were appointed in June 2023.
by Alisha Buaya – Oct 28, 2024
Kayo Sports launches Indian-inspired 'Get on Board' campaign
The TVC is set against a backdrop of ‘Little India’ converted from a former backlot movie set located in Western Sydney.
by Jasper Baumann – Oct 28, 2024
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