Latest stories
'We changed the way we engage with the marketplace': OzTam CEO on getting the industry on board with Voz Streaming
The discussion also saw Liana Dubois and Karen Halligan talk about the impact and application of having greater granular data on the creative process and where AI is in the VOZ and VOZ Streaming discussion.
by Mediaweek Admin – Nov 28, 2024
Sod appointed to drive digital growth for Bakers Delight
Digital agency Sod has been appointed to drive digital growth for Bakers Delight. It will play a pivotal role in supporting the bakery franchise's vision, focusing on digital strategies that align…
by Alisha Buaya – Nov 28, 2024
PepsiCo joins Shift 20 Initiative as an official brand partner
Kyle Faulconer: 'Creating a diverse environment that puts its people first is at the heart of how we operate at PepsiCo, and we look forward to furthering our efforts in this space with Shift 20.'
by Mediaweek Admin – Nov 28, 2024
Boost Mobile appoints WiredCo. as its media agency
Jason Haynes: 'From the outset we were impressed with WiredCo’s overall approach, expertise and mindset, and believe they are well-placed to help us further accelerate our growth.'
by Mediaweek Admin – Nov 28, 2024
Chello welcome five senior hires to its team
Lindsay Rogers: 'These new hires bring fresh perspectives and deep expertise that will help us push boundaries and create work that truly resonates.'
by Mediaweek Admin – Nov 28, 2024
Wavemaker and Schwarzkopf partner with TikTok for ‘LIVE Colour Sound Studio’ content series
Jayden Harris: 'Partnering with TikTok provides the ideal platform to engage our core audience and connect with their passion for self-expression.'
by Mediaweek Admin – Nov 28, 2024
Atomic 212° appointed to Chargrill Charlie's media planning and buying account
Rory Heffernan: 'We love this business and the Chargrill Charlie’s brand, which is ambitious, fun and engaging.'
by Mediaweek Admin – Nov 28, 2024
Initiative appoints Jo McAlister as CEO
Mark Coad: 'She not only knows Initiative from the inside-out - its people, its culture and its clients - but she also has a strong vision for the agency’s future and is eager to set the agenda to drive the next era of Initiative.'
by Mediaweek Admin – Nov 28, 2024
TABOO takes lead as creative agency for Department of Transport and Planning
'Our mission is to help DTP create campaigns that not only inform but also inspire Victorians to connect and thrive in their communities.'
by Mediaweek Admin – Nov 27, 2024
Fur Media launches exclusive sales partnership with Bondi Vet
Fur Media has launched an exclusive sales partnership with pet brand, Bondi Vet. The pet-focused media channel will exclusively handle all advertising, media sales and distribution for Bondi Vet’s…
by Mediaweek Admin – Nov 27, 2024
Stake launches new brand platform ‘Onwards’ via 72andSunny and Fourteen10
Stake has launched its new brand platform 'Onwards' with creative agency 72andSunny with a cinematic film by Collider’s Dylan Duclos. As the old ways of growing wealth are becoming further and…
by Mediaweek Admin – Nov 27, 2024
Volkswagen Group appoints Apparent to its digital and CX business
Suzy Smiley: 'Volkswagen Group has an inspiring vision for the future and we’re excited about the opportunity to achieve outstanding results together.'
by Mediaweek Admin – Nov 27, 2024
L’Oréal Group adds M&C Saatchi to its agency village for creative services
Bianca Cowie: 'The team’s understanding of youth culture and their ability to execute in culture more broadly is a real strength that we intend to lean into.'
by Mediaweek Admin – Nov 27, 2024
ThinkNewsBrands and AMI discuss consumer trends, trust, and growth: Marketing Perspectives event
Vanessa Lyons moderated the discussion between Amanda Gordon, AM, Kerry Warren and Kathryn Illy.
by Mediaweek Admin – Nov 26, 2024
Rules Don’t Apply: The power of cultural intelligence with Reg Raghavan
Raghavan shares his own journey – from second-generation Australian to Silicon Valley innovator.
by James Manning – Nov 26, 2024
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