Latest stories

WPP enforces global return to office policy: Staff required on-site 4 days a week
Mark Read: 'It’s easier to learn from each other, it’s a better way to mentor colleagues starting out in the industry, and it helps us win pitches as a truly integrated team.'
by Alisha Buaya – Jan 13, 2025

auDA launches new website with CX design via Thinkerbell
Bruce Tonkin: 'auDA’s new website delivers on auDA’s purpose to administer a trusted .au for the benefit of all Australians.'
by Alisha Buaya – Jan 13, 2025

McDonald's launches new Aussie-themed menu via DDB Sydney
Amanda Nakad: 'This campaign taps into that love and includes an exciting meal that groups of friends can enjoy together this summer. Plus, it includes a bonus bucket hat - what’s not to love?'
by Alisha Buaya – Jan 9, 2025

Australian Lamb skewers the comments section its 20th summer campaign via Droga5 ANZ
Nathan Low: 'The Summer Lamb campaign is an irreverent reminder that Australians are always at our best when we’re united.'
by Alisha Buaya – Jan 7, 2025

The Athlete's Foot hits the ground running with new Back to School campaign
Watch here: The Athlete’s Foot has launched its latest creative campaign
by Alisha Buaya – Jan 7, 2025

Brian Collins joins Orange Line as head of growth
'I was blown away by the agency’s exceptional product suite, and their proven execution capabilities set the agency apart in the digital marketing space.'
by Alisha Buaya – Jan 7, 2025

Intrepid Travel appoints alt/shift/ as PR partner for ANZ market
Jo Crisp: 'Partnering with alt/shift/ will allow us to share our commitment to responsible tourism and connect with audiences in Australia and New Zealand in meaningful ways.'
by Alisha Buaya – Jan 6, 2025

Audible launches new global campaign via Fold7
The campaign aims to connect with audiences through the same creative and linguistic devices, driving discovery and exploration of their wellness category.
by Alisha Buaya – Jan 6, 2025

Initiative nabs Volvo's media account after 25 years with Mindshare
The Swedish car manufacturer's media spend is approximately $500 million, according to COMvergence.
by Alisha Buaya – Jan 6, 2025

The Content Works joins the L'Oréal Groupe Agency Village
Alex Noonan: 'I’ve always had a very close relationship with the L’Oréal Groupe and have a huge respect for their powerhouse brands, people and category leadership.'
by Alisha Buaya – Jan 6, 2025

Twisties gives fans a taste of luxury with Caviar flavour via VaynerMedia and Mango Communications
Twisties Caviar follows the launch or Twisties Fortune and Spicy Ramen in 2024, and Twisties Donut King and Raspberry in 2023.
by Alisha Buaya – Dec 20, 2024

Schweppes launches soft sensory space at the NGV via Clemenger BBDO and Traffik
Lauren Fildes: 'This experience is designed to immerse visitors in a complete sensory journey.'
by Alisha Buaya – Dec 20, 2024

Feeling hot hot hot! A look at the summer campaigns that capture the swelter season in 2024
From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
by Alisha Buaya – Dec 20, 2024

Jetstar launches Seeking Sandmates content series via Thinkerbell
Tom Wenborn: 'Let's hope this new Jetstar tradition catches on, and we see merry little Sandpeople pop up all over the country.'
by Alisha Buaya – Dec 19, 2024

Omnicom Media Group Australia names Kristiaan Kroon chief operating officer
'OMG is a phenomenal business because of its exceptional people and the amazing brands that choose to work with us every day.'
by Emma Shepherd – Dec 18, 2024

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