Latest stories
McDonald's asks 'what side are you on' in new McSmart campaign via DDB Sydney
Jack Nunn: 'McSmart is a great deal and tapping into Macca’s fandom has been a great deal of fun.'
by Alisha Buaya – Feb 10, 2025
Summer Treseder and Kate O'Loughlin join Wavemaker
James Boardman: 'They are part of a new generation of dynamic and award-winning strategists.'
by Alisha Buaya – Feb 10, 2025
OMD unveils bold new positioning: 'We create what's next'
George Manas: 'We Create What’s Next sends a straightforward message to our teams, our brand partners, and the marketplace more broadly'.
by Natasha Lee – Feb 10, 2025
Lyka launches the pawfect campaign with Alchemy One
Cara Sayer-Bourne: 'Working with the Lyka team, who are collaborative and data-driven, has allowed us to craft a strategic, creative, and impactful plan.'
by Alisha Buaya – Feb 9, 2025
Creative agency leaders reveal their takes on Super Bowl LIX ads
DDB Melbourne’s James Cowie, Snack Drawer’s Hannah McElhinney and Ryan Petie from Publicis Worldwide Australia share their thoughts on a selection of Super Bowl ads.
by Alisha Buaya – Feb 8, 2025
Example continues partnership with hospitality group Etymon
Adam Petta: 'Example’s unrivalled expertise and creative approach to help us build awareness and showcase our world-class venues.'
by Alisha Buaya – Feb 7, 2025
Smith’s chips draws on celebrating all the simple joys via Special
Katherine Twomey: 'We’re looking forward to where this and future work can remind Aussies why they love Smith’s.'
by Alisha Buaya – Feb 7, 2025
Campbells launches We’ve Got You campaign via Paper + Spark
Anthony Russo: 'This campaign reinforces that we’re here to make their lives easier with our exceptional service and depth of product offering.'
by Alisha Buaya – Feb 7, 2025
Claxon unveils rebrands as it finalises integration with Embark
Daniel Willis: 'We’ve never been just another marketing agency. We see ourselves as a chainsaw among apples and oranges, and our new brand reflects that sharper edge.'
by Alisha Buaya – Feb 7, 2025
Braze expands in ANZ with Sydney data centre and new headquarters
Lewis Barnes: 'Australia stands at the forefront of digital innovation and evolving privacy standards.'
by Natasha Lee – Feb 7, 2025
72andSunny nabs tech platform Deputy
Kesh Vallot Shannon: '72andSunny stood out from the pack and their belief in Optimism resonated with our internal culture.'
by Alisha Buaya – Feb 6, 2025
William Buck debuts OOH recruitment campaign via Focus Creative
Bryony Vandepeear: 'We love what the team at Focus Creative has developed. It's got a playfulness to it, while also hitting all the important points we want to deliver.'
by Alisha Buaya – Feb 6, 2025
Box office boom: Aussie cinemas deliver big summer growth
Guy Burbidge: 'We knew this summer school holidays would be big ... these results prove that Australian’s love for cinema has never been stronger.'
by Natasha Lee – Feb 6, 2025
MiQ appoints NSW group account director
Stuart Parker: 'Erin will be in the perfect position to capitalise on her already-expansive programmatic knowledge.'
by Alisha Buaya – Feb 6, 2025
Winarch Group acquires Wats On Events
Paul Lambess: 'Every acquisition we make adds to the human experience, and strengthens our ability to deliver world-class venues, live music events, and lasting experiences that support and help local and regional economies to thrive'.
by Natasha Lee – Feb 6, 2025
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