Latest stories
Renee Gangemi and Kate Thompson launch Lumme
Renee Gangemi: 'At Lumme, we don’t just advise we embed directly into a client’s team, driving strategy and executing the work.'
by Alisha Buaya – Feb 11, 2025
Audience Group welcomes two leadership appointments
James McDonald: 'Angela and Casey are both deeply aligned with our vision for the agency and for the advertising industry.'
by Alisha Buaya – Feb 11, 2025
New research proves radio's long-term ROI power
Paul Sinkinson: 'The data shows that running creative for longer durations yields significantly higher returns.'
by Natasha Lee – Feb 11, 2025
Media Words reveals new campaign for BIC EasyRinse shaver
Felipe Favoretto: 'The result is a campaign that strategically targets busy commuters and digital-savvy consumers through high-impact placements at major train stations nationwide.'
by Alisha Buaya – Feb 11, 2025
Avenue C wins Alinta Energy
Babi Kahveci: 'We are delighted to announce that we will be working with Avenue C, who demonstrated a real depth of understanding of the Alinta Energy business.'
by Alisha Buaya – Feb 11, 2025
The Sydney Swans unveil bold new 2025 brand film
The film takes a fresh approach, designed to connect with a younger, more diverse audience while celebrating the club's pride, resilience, and deep fan connection.
by Natasha Lee – Feb 11, 2025
NBCU elevates Chris Taylor amid APAC leadership shake up
Taylor will retain his existing remit overseeing content sales/distribution, networks and DTC in Australia & New Zealand, extending responsibility for sales/distribution, networks and DTC, across Asia Pacific.
by Natasha Lee – Feb 11, 2025
IMAA kicks off 2025 with Indie-Pendence day conference
Sam Buchanan: 'The stellar line-up of panellists and speakers is testament to the strength of the independent media sector and its continued growth nationally.'
by Alisha Buaya – Feb 11, 2025
Matt Pearce promoted to chief strategy officer at DDB Group Melbourne
Mike Napolitano: 'He’s a great strategic mind and with his leadership we’ll continue to help grow the fortunes of our clients and their brands.
by Alisha Buaya – Feb 11, 2025
Communications consultancy Allegory launches
Miriam Wells: 'There’s immense potential in our mix of earnest and audacious, highbrow and lowbrow to deliver impactful, meaningful work, all while having a lot of fun.'
by Alisha Buaya – Feb 11, 2025
The Core Agency debuts revamped branding
Christian Finucane: 'Advertising remains central to what we do, but we’re increasingly getting recognised for our branding work.'
by Alisha Buaya – Feb 10, 2025
Lee Kum Kee and Gelato Messina collaborate on limited-edition flavours via Clemenger Group
This collaboration is proof that with the right storytelling (and in this instance, a bit of culinary courage to equal parts brand bravery), you can show up in places consumers least expect – and love every bite of it,” said Victoria Fruean,
by Alisha Buaya – Feb 10, 2025
Afterpay 'Own It' in new brand campaign via 72andSunny
Joel Moran: 'Our 'Own It' campaign is not just about making a statement, it's about reshaping the narrative.'
by Alisha Buaya – Feb 10, 2025
Think HQ expand Lipton Teas remit with Bushells and PUKKA brands
Wellison D’Assuncao: 'We are so glad that we can keep building on the great work we’ve done with Lipton.'
by Alisha Buaya – Feb 10, 2025
Former Kyle & Jackie O producers, Pedro and Josh, join forces for new project
Pedro Cuccovillo Vitola and Joshua Fox reveal why they decided to leave commercial radio and head into the agency sphere.
by Natasha Lee – Feb 10, 2025
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