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Generation Blur, the 'Good Enough' life, algorithms and blues: Dentsu Creative unveils 2025 trends
Agencies

Generation Blur, the 'Good Enough' life, algorithms and blues: Dentsu Creative unveils 2025 trends

The report draws from insights across Dentsu Creative’s global network, showcasing actionable opportunities for brands to engage in a more culturally sensitive, connected, and inclusive world.

by Alisha BuayaDec 11, 2024

McDonald's and Netflix bring the Dalgona Candy Challenge to life with the Squid Game Meal
Agencies

McDonald's and Netflix bring the Dalgona Candy Challenge to life with the Squid Game Meal

Amanda Nakad: 'This collaboration gives our customers and fans the unique opportunity to step into the game and experience it like never before.'

by Alisha BuayaDec 11, 2024

Chris Ellis joins Fenton Stephens as executive creative director
Agencies

Chris Ellis joins Fenton Stephens as executive creative director

Alex Fenton: 'Chris embodies our philosophy of intelligence and imagination. Along with his energy and enthusiasm, it makes for an exciting new chapter for Fenton Stephens.'

by Alisha BuayaDec 11, 2024

Taz Papoulias addresses agency flaws with the launch of Seamlessmedia
Agencies

Taz Papoulias addresses agency flaws with the launch of Seamlessmedia

Taz Papoulias: 'The only agencies that need to worry are the ones who take advantage of their clients, and, given a small marketing campaign has driven 100+ genuine leads - it looks like there are quite a few.'

by Alisha BuayaDec 11, 2024

Emotive celebrates Deep Rising campaign launch as media industry rallies to support initiative
Agencies

Emotive celebrates Deep Rising campaign launch as media industry rallies to support initiative

The media industry rallied to support the cause, with over $2M already committed by partners such as Nine, ARN, JCDecaux, and Mamamia.

by Alisha BuayaDec 11, 2024

Assembled Group welcomes We Are Phoenix
Agencies

Assembled Group welcomes We Are Phoenix

Craig Hart: 'Their ability to orchestrate activations and experiences on the scale that Phoenix does, adds a dynamic dimension to our capabilities, complimenting the work of our other agencies.

by Alisha BuayaDec 10, 2024

Mediaweek
Agencies

The media industry react to Omnicom's acquisition of The Interpublic Group

Mat Baxter, Darren Woolley and Julia Vargiu shared their thoughts and opinions on the acquisition.

by Alisha BuayaDec 10, 2024

ADF Careers launches I am a Submariner campaign via VML
Agencies

ADF Careers launches I am a Submariner campaign via VML

Thomas Tearle: 'In this final major initiative of our six-year partnership with the ADF, we’re honoured to have contributed to inspiring the next generation of recruits for the Navy’s future submarine capability.'

by Alisha BuayaDec 10, 2024

Omnicom acquires Interpublic Group: 'Now is the perfect time'
Agencies

Omnicom acquires Interpublic Group: 'Now is the perfect time'

Philippe Krawkowsky: 'We are creating a uniquely comprehensive portfolio of services that will make us the most powerful marketing and sales partner in a world that’s changing at speed.'

by Alisha BuayaDec 10, 2024

All wrapped up! A look at the 2024 Christmas campaigns that sleighed
Agency News

All wrapped up! A look at the 2024 Christmas campaigns that sleighed

From Telstra to Aldi, AAMI and Dan Murphy's, Mediaweek takes a look at the Christmas campaigns of 2024.

by Alisha BuayaDec 10, 2024

SLIK expands to Melbourne following new business growth
Agencies

SLIK expands to Melbourne following new business growth

Cooper LaPlanche: 'There's so much potential and increasing demand for an agency that intersects creativity, data and technology and we look forward to introducing SLIK’s expertise here.'

by Alisha BuayaDec 9, 2024

Clemenger BBDO gets a bit 'cheeky' with CUB's Hard Rated brand platform
Agencies

Clemenger BBDO gets a bit 'cheeky' with CUB's Hard Rated brand platform

Ant Phillips: 'Now we want to bring that cheekiness out in everything we do with the brand. And by that, I mean we literally want to bring it out of the top of people’s heads.'

by Alisha BuayaDec 9, 2024

Think HQ spotlights careers in Aboriginal health with Victorian Aboriginal Community Controlled Health Organisation
Agencies

Think HQ spotlights careers in Aboriginal health with Victorian Aboriginal Community Controlled Health Organisation

Lisa Gumbleton: 'Our campaign seeks to tap into their passion for health and desire to help their community by showing a career in health could be the right one for them.'

by Alisha BuayaDec 9, 2024

Reckitt hands media account to OMG after 14 years with Zenith
Agencies

Reckitt hands media account to OMG after 14 years with Zenith

Florence Paoli: 'Omnicom Media Group (OMG) is known for its data-driven, people-first approach, which perfectly aligns with Reckitt’s strategic vision.'

by Alisha BuayaDec 6, 2024

Bastion launches media division with Kellanova as founding client
Agencies

Bastion launches media division with Kellanova as founding client

Cheuk Chiang: 'It’s a transformational step that fundamentally changes how we deliver stronger client solutions.'

by Alisha BuayaDec 6, 2024

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