Agency News
Latest stories

Poem wins Google Australia PR business
Katrin Maurer: "We were immediately drawn to Poem’s ethos of culture-led creativity, always seeking to put people and helpfulness first in their approach."
by Alisha Buaya – Dec 16, 2024

The Oasis Committee donates $162k to The Salvation Army
Guy Rees: 'Words cannot fully express our gratitude for the unwavering commitment shown by the committee as a whole, and especially to Michelle in her role as Chair.'
by Alisha Buaya – Dec 16, 2024

Jury chairs for 2025 Young Lions Australia Competition revealed
ACA has joined with the AANA, MFA, and IAB Australia to ensure jury chairs bring a wealth of expertise to identify Australia’s most promising young talent across five categories.
by Alisha Buaya – Dec 16, 2024

Thinkerbell launches 'Unite with VEGEMITE' campaign
Mary Stafford: 'There’s a whole new generation of Aussies missing out on the unmistakable joy of VEGEMITE simply because they haven’t found their way to love VEGEMITE... yet.'
by Alisha Buaya – Dec 16, 2024

Selleys makes it work in new tradie-centered campaign via Howatson+Company
Dan Smith: 'This campaign is a testament to the strength of Selleys as a brand, and we look forward to building on this momentum and continuing our work with the Selleys team to win over tradies’ trust.'
by Alisha Buaya – Dec 13, 2024

Royal Life Saving WA brings back the Mermates in a new water safety campaign via 303 MullenLowe
Ellysia Burton: 'It is incredible to see an organisation like Royal Life Saving WA commit itself to tackling positive change and the serious nature of this message through humour.'
by Alisha Buaya – Dec 13, 2024

Altos Tequila teams up with Courtney Act for Lazy Xmas Guide via Emotive
Kristy Rutherford: 'The holiday season on our doorstep our job is to make it as easy as possible for people to sip the most tasty Altos Margs without all the hassle.'
by Alisha Buaya – Dec 13, 2024

Nick Smith reflects on a 'stellar year' for Medium Rare and reveals why branded content works
Plus: Smith on the agency's work with CommBank and his outlook for 2025.
by Alisha Buaya – Dec 13, 2024

Lifeline and Thinkerbell team up to raise awareness of loneliness during Christmas
Paul Swann: 'We believe creativity has the power to spark meaningful change.'
by Alisha Buaya – Dec 12, 2024

Flybuys launches 'Don't Buy It, Flybuy it' campaign via Thinkerbell
Tom Wenborn: 'The campaign serves as an opportunity to showcase the best bit of Flybuys, redeeming stuff, while helping savvy members with their spending, especially during the festive season.'
by Alisha Buaya – Dec 12, 2024

Toyota launches new This LandCruiser Drives Us Home campaign via Saatchi & Saatchi
Mandie van der Merwe: 'With this campaign, we set out to capture the spirit of generations of Australians who rely on their LandCruiser to be there for every moment that matters.'
by Alisha Buaya – Dec 12, 2024

David Neal joins DEPT as global chief financial officer
Dimi Albers: 'David will help us unlock new opportunities and ensure that innovation remains at the heart of everything we do.'
by Alisha Buaya – Dec 11, 2024

AFFINITY wins media account for Merrick Watts's Posca Hydrate
Ed Stening: 'They brought an unparalleled understanding of our business, our target audience, and innovative strategies to maximise growth.'
by Alisha Buaya – Dec 11, 2024

Afterpay taps into Swedish language in new campaign with IKEA
Katrina Konstas: 'Our campaign celebrates Swedish style while emphasising the flexibility Afterpay offers.'
by Alisha Buaya – Dec 11, 2024

World Vision launches Boxes for Better campaign with EssenceMediacom
Carl Colman: 'This initiative exemplifies breakthrough thinking in the humanitarian aid sector, which often relies on more traditional media channels.'
by Alisha Buaya – Dec 11, 2024

The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.
