Agency News
Latest stories
MasterFoods adds WPP’s The Kitchen to its brand portfolio
Annabel Archer: 'We can’t wait to bring this proven agency model, ‘The Kitchen’, to Australia for MasterFoods.'
by Alisha Buaya – Jan 29, 2025
Claxon implements a four-day workweek
Daniel Willis: 'This isn’t just about improving culture; it’s about enhancing productivity and performance.'
by Alisha Buaya – Jan 29, 2025
Industry leaders react to WPP's return to office mandate: 'You can't have your cake and eat it'
Mat Baxter: 'WPP has a responsibility to not just its people, but also shareholders and clients to produce the very best work possible.'
by Alisha Buaya – Jan 28, 2025
AFL partners with 72andSunny to launch 2025 Toyota AFL Premiership season
Ross Berthinussen: 'We're inspired to collaborate with this ambitious team and by the possibilities we can unlock together.'
by Alisha Buaya – Jan 28, 2025
Why now, why Publicis? Barry O’Brien on Atomic 212º’s big move
'Wherever we can help you, that’s what matters—and that’s not going to change.'
by Emma Shepherd – Jan 28, 2025
DDB Group Sydney confirms redundancies
Sheryl Marjoram: 'Redundancies within creative agencies are an unfortunate cost of doing business, but they are not just a business matter; they are also a human matter.'
by Alisha Buaya – Jan 28, 2025
Publicis Groupe ANZ acquires Atomic 212°
Barry O’Brien: 'The Publicis Groupe offering and their continuous encouragement to help our business grow was the compelling factor in making this decision.'
by Alisha Buaya – Jan 28, 2025
Bench Media promotes Jamison Milessis and Jamie Auciello
The media agency also welcomed five new team members, including media strategists, media planners, and performance managers.
by Alisha Buaya – Jan 28, 2025
Uber Eats and PAW Patrol launch via Special PR and Hatched
Lucas Groeneveld: 'When it comes to getting almost anything, including healthy breakfasts - we're on the case!'
by Alisha Buaya – Jan 24, 2025
Tooheys launch tour with Dune Rats to revive Australian pub culture via Thinkerbell
Sesh Moodley: 'With Toohey’s on Tour, we’re not just putting on a tour; we’re taking a stand for the pubs and clubs that keep the fire of live music alive in Australia.'
by Alisha Buaya – Jan 24, 2025
Match & Wood appoints new head of digital and transformation
Lyndelle O’Keefe: 'We’re helping give our clients the competitive advantage they need right now, and Ronny will be an incredible driving force around this.'
by Alisha Buaya – Jan 23, 2025
Snooze brings authentic bedroom moments to life new campaign via Match & Wood
Doni Davies: 'This campaign is a tribute to all those moments and to the role Snooze plays in making them special.'
by Alisha Buaya – Jan 23, 2025
Kawai launches 'Instrumental to life' global platform via Ogilvy
Bridget Jung: 'With this campaign, we set out to remind the world why we play rather than focusing on what we play.'
by Alisha Buaya – Jan 23, 2025
Frank Digital tapped to refresh Meriton's corporate platform
Nicole Geekie: 'We had to strike a balance between maintaining the brand’s legacy while modernising its digital presence to cater to today's users.'
by Alisha Buaya – Jan 23, 2025
Square shows why Service Still Matters via Sunday Gravy
Sam Whatley: 'With this new platform, we’re shining a light on the underappreciated acts of service worker.'
by Alisha Buaya – Jan 23, 2025
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