Agency News
Latest stories
Jacqui Capel forecasts retail and media trends for 2024
"It's worth looking at several of the sub-trends that are spinning out of this huge macro shift"
by Dave Levett – Nov 28, 2023
OMD takes the top spot in 2023 COMvergence global new business barometer
Wavemaker followed in second place with a total new business value of +$1.3 billion following successful retentions
by Alisha Buaya – Nov 28, 2023
Starcom's Nancy Lan on the power of quiet leadership to drive growth
Plus: Lan on her highlights as national managing director, recognising quiet leaders and her outlook for 2024
by Alisha Buaya – Nov 28, 2023
MFA unveils Industry Psychosocial Safety action plan and education programs expansion at AGM
The MFA Awards is also set to mark its 25th anniversary in 2024
by Mediaweek Admin – Nov 27, 2023
The GPT Group appoints Hatched across its retail portfolio
Paul Mansfield: "Hatched won us over with a combination of media nous and their no-nonsense approach"
by Mediaweek Admin – Nov 27, 2023
R/GA ramps up Australian offering with a slew of new hires and promotions
Rachel Blacklaws and Andrew Singleton join as creative directors based at the agency's Melbourne studio
by Mediaweek Admin – Nov 27, 2023
Saatchi's legend Kevin Roberts on the death of advertising’s golden age and the lack of industry leadership
"The role of advertising is no longer to build brands but to create movements"
by Alisha Buaya – Nov 24, 2023
Schweppes rolls out new brand platform and campaign by Clemenger BBDO
The campaign debuting the new brand platform will run through 2024 across TV, VOD, OOH, Spotify and in-store
by Mediaweek Admin – Nov 24, 2023
VML gives Legacy's tin money boxes an update with Lager Tap
By shouting a ‘symbolic beer’ for a fallen veteran, all proceeds go to their affected families
by Mediaweek Admin – Nov 24, 2023
Starcom and Sloane Media team up with Subaru for a new season of Great Australian Detour
The campaign also includes a partnership with the Ben Fordham LIVE program
by Mediaweek Admin – Nov 23, 2023
"A state of efficiency and innovation-seeking" IAB's Gai Le Roy wraps on 2023
Le Roy also shared the key points of focus for the year ahead
by Alisha Buaya – Nov 23, 2023
Dave Levett: The dawn of answer engines: How AI is reshaping marketing budgets
"It is crucial for brands to comprehend the significant impacts looming on the horizon"
by Anita Anabel and Amy Shapiro – Nov 22, 2023
RyanCap CEO Simon Ryan shares the reasons behind the sale
"The coming together of RyanCap and Labelium is a real opportunity to expand our collective presence, which we will do"
by Alisha Buaya – Nov 22, 2023
POLY and PHD team up to drive impact and awareness for Lynx Africa
The campaign aims to drive, impact and awareness of Lynx Africa across major arterials of Sydney and Melbourne
by Alisha Buaya – Nov 22, 2023
Meeting of the Minds: Claxon's Daniel Willis and Jessica Mirosevich
Willis and Mirosevich share their perspectives, thoughts and opinions
by Alisha Buaya – Nov 21, 2023
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