Coca-Cola, Nestlé, Peters, Jarlsberg and Vittoria Food & Beverage have scooped top awards at Cartology‘s inaugural retail media awards, that took place on Tuesday 21 November 2023.
Cartology managing director, Mike Tyquin commented on the quality of campaign pitches across all categories, saying, “These awards truly demonstrate the effectiveness of retail media with customer insight at the core.” He continued, “Clients were clear on objectives, which enabled us to unlock the right insights and the right solutions to drive better campaign outcomes.”
Judge Jane Saleh spoke highly of the calibre of the finalists, describing the Jarlsberg campaign as, “a true example of knowing the customer and the nuances of the category.”
She elaborated, “The deli counter shopper is a captive audience, so engagement through deli counter screens, decals and sampling really leveraged the theatre of the store environment.
The campaign messaging was clear throughout the customer experience both online and offline, and there was something truly in it for customers through sampling which brought the right customers back into the category.”
Cartology listed 30 awards submissions, 13 finalists and four category winners representing strategic thinking and innovation in retail media. The 2023 winners were:
Best omnichannel campaign
Coca-Cola Europacific Partners: Sprite Lemon+ launch.
Best small supplier campaign
Vittoria Food & Beverage: Jarlsberg Month with an Honourable Mention to Good Goods Who Gives a Crap launch into Woolworths Supermarkets
Best event activation
Peters Ice Cream: Summer of Ice Cream event with an honourable mention to Remedy Drinks for their Winter Essentials event activation
Best use of Customer Insights
Nestlé Purina Petcare: Cat Give Back.
The overall 2023 Cartology Campaign of the Year Award went to Vittoria Food & Beverage’s Jarlsberg.
See Also: Cartology partners partnership with Haben to extend its large format screen network